May 3, 2019

What area of marketing do you struggle most with?

Harry Dry @harrydry

I'm compiling a "Gallery of marketing examples used by successful companies". If you wanted some marketing inspiration you could visit the site and learn from the techniques of other companies.

For example, if you wanted to write some cold emails, you could filter for "cold emails" and see examples of other successful cold emails campaigns written by startups.

My question is what sort of categories do you want to see included? Given there's so many different types of marketing. I'm only going to launch with a few.

I've listed some potentials below. I'm probably missing some really obvious ones!

*Referrals

  • Viral
  • Side Project Marketing
  • Sharing
  • Reddit
  • Giveaways
  • Conversion
  • Free trials
  • SEO
  • Twitter
  • Ads
  • Guerrilla
  • Grow email list

Feel free to drop any good marketing examples in the comments as well.
Launching in a couple of days :):):)

  1. 3

    Great freaking idea.

    I LOVE to see successful AND unsuccessful examples, also outside of the digital marketing scheme. They can be incredibly helpful in concrete ways of improving your version but also inspiring.

    Looking forward to it, Harry! 🤙

    A note: I feel it is possible to create successful campaigns even for "megh"-products, which, although it being a successful campaign, will not result in a successful company or product. Although successful marketing is super, super helpful, I feel you can't overstate how important it is to get the product right first. Very much looking forward to the examples and wonder if they will be primarily from companies that are still successful today or whether there will also be companies where we can say "Look, this is an amazing marketing campaign and we can learn from this. However, they are no longer around because of other reasons."

    1. 1

      Hey, thanks a lot for the feedback. I totally agree. There's so much advice and theory flying around, but short sharp concrete examples is what I learn from best, so let's make that.

      On your 2nd point I totally agree. This won't save people who have for their product all wrong. But it might help people who have a genuinely useful product, but are just struggling to market it.

      Respect for donating 1/2 any profits btw

      Btw, do you mind if i email in a couple of days when it launches?

      1. 2

        Absolutely! I'll send you a DM on twitter with my email. Very much looking forward to it 🤙

  2. 2

    Seeding my viral components

    1. 1

      would case studies of products which went viral help?

      1. 1

        Viral is not well understood. Most success stories may have been a accident.

        1. 1

          Hmm. Viral definitely requires luck. It's a game of odds. But there's a bunch of stuff you can build into your product to make the odds work in your favour.

          Two examples:

          1. Fortnite has stripped away all barriers for it to be played. Anyone can play fortnite.
          • It's a free game.
          • It can be played on any platform. XBox, PS4, pc, iPhone etc ...

          That's rare for a video game. And increases the odds of it spreading like crazy. Sure it still needs luck. But if it cost $70 to buy perhaps it's a different story.

          1. On my Kanye dating site, I banned Taylor Swift fans. Platonic gesture. But it just gives the media another clickbait headline to have fun with. And a bunch of media ran with "Taylor Swift fans banned from new Kanye Dating site" See video below =>

          https://s3.amazonaws.com/harrydry/drake.mp4

          So, I think I disagree more than I agree. There's no sure bets when going viral but there's a tonne of stuff you can do to increase your odds :)

  3. 1

    I would like to refresh my skills in video production, that way I can make commercials and tutorials.

  4. 1

    I would be interesting in marketing techniques for mobile apps - ASO, etc.

  5. 1

    I feel it's very difficult to get viral, but if it becomes viral, we can get exponential growth.

    1. 1

      what's your product?

      1. 1

        A Social Platform to encourage Mental Well-being
        http://bit.ly/2Lr1KmQ

        1. 1

          Congrats on launching.

          One trick to go viral is double down on an obscure niche. So I'd pivot your idea to cater for some obscure niche and you'll find it much easier to get attention :)

          But, stay tuned will have write up a bunch of case studies on products which go viral for launch :)

          1. 1

            Of course!
            Thanks.