What assumptions have you made that support the existence of your business? (1 year after)

@mattwensing might be an interesting podcast episode

@dru_riley would love to learn about the assumptions for https://join.trends.vc/
@tela how did the assumptions hold up for 1brand.co ?

Also lots of companies didn't make it.

Thanks @volkandkaya, I read your last year's post now and I like the thought process. Let me try putting in mine. This is for dwata so things are still not fully clear to me but here is what I know:

• SQL is not pleasant to wrangle with, even for experienced engineers
• Understanding, tracking KPIs, sharing them within business is not easy
• This is never ending issue and keeps getting complex as business grows
• Developers do not want to focus on internal tools/dashboards
• There is a lot of data coming from third-party APIs, thus making things way more complex
• Building this is a really tough - I might not even get there, but if I do, there is considerable barrier I build
• Mid to large sized companies spend 6-7 figures (conservatively) on internal tools over multiple years, it makes business sense to not do that

These are some core assumptions that I am relying on. dwata is still in early stage, having spent about 4 months on it now.

It will be very interesting to see this evolve over the years to come.

The copy of my comment from the mentioned post:

Smart Diet Calculator - Helps you make a grocery list with all nutrients balanced.

I made these assumptions while reading the "The Mom Test" book.

If the project were to fail, what would kill it?

• No one wants to see foods to have a healthy diet.
• Everybody is convinced they already eat well.

What should be true to be a huge success?

• There are people who want to eat healthy, not wasting time for the tracking.
• There are people who already do this, but pay much more.

(Versoly)[https://versoly.com/] - Easily build a SaaS marketing site that actually converts

1 year ago we was focusing on just SaaS companies, since then we have got a lot of different type of customers.

Key assumptions:

• Current tools are broken (built by hand, templates, other landing page builders, Wordpress)

• This is still the case, I have seen a ton more website builders enter the market and do well. WP page builders are working on their own website builders outside of WP (they quote pagespeed and plugin issues as the major problems)

• More companies are looking at static sites as the solution to slow loading, high costs etc

• A WP company that converts WP sites to static sites raised 6.5m https://techcrunch.com/2020/02/26/strattic-raises-6-5m-to-bring-static-wordpress-to-the-masses/ and charges $35 a month. JAMstack companies like Vercel and Netlify are more popular than ever.

• SaaS is growing (We might not be able to get that many users to swap from their current systems but new SaaS companies are created everyday)

• I see 100s of new SaaS companies every month, we haven't found a way to get in front of them yet at scale, but we have ideas on how to do so.

• More collaboration on SaaS marketing sites (copywriters/SEO experts/etc)

• A lot of companies are hiring contractors over full time roles especially during covid as hiring a full time employee is risky. We're working on collaboration features at the moment to hopefully make us more "viral"

Overall the assumptions held up and we're growing nicely.