What benchmark should I aim for newsletter conversion % from web traffic?
I know the right benchmark varies a lot based on industry, type of content and traffic source so I am giving more details below. I would love to know how other entrepreneurs fare on this.
Type of content
Long form original content on stuff like "How to make better decision making frameworks" and "Remote work 101 guide". It is mainly aimed at remote leaders and startup founders.
Total traffic, bounce rate and time spent past 3 days
Sources
More context
The conversion rate before this was 0.3% 😖So I added a signup form at menu bar, and also a pop up that comes if you spend 10 seconds on the page. I personally hate such popups so now I am wondering how you draw the line between business benefit and personal ethics. The popup is clearly working though, so its not as if my readers are hating it.
Have you added scroll tracking to identify when most of the readers are leaving your website?
Have you tracked, change in average session time before and after pop-up?
Woah! How do I do that? Do I really need to? I am a small time micro SaaS that gets max 2k views in a week
It's simple, you can implement it with help of simple GTM. Seeinteractive Article: https://www.seerinteractive.com/blog/how-to-track-scroll-depth-element-visibility-in-gtm/
I can understand, from Blog to Newsletter to Paying customers is not an easy journey. I would suggest experiment A/B test and check benchmarks are usually a not useful indicator.
Too much work for the stage where we are at today