8
12 Comments

What best starter marketing book for the developer?

Hello IHackers!

I'm a solo entrepreneur as a developer and going to launch the MVP of the new product.

Could anybody give advice about what best starter books need to read me for getting general understanding in marketing on the start stage for my MVP/DEMO product?

P/s I know that in the general better to have some co-founder with Marketing skills to get success as well.

Thanks

#ask-ih #marketing

on July 5, 2019
  1. 5

    Hey - It's not a book but I'm going to rather arrogantly recommend my own project.

    I'm working on Marketing Examples - A gallery of real world marketing examples used by successful startups! I do genuinely think it's the best resource out there atm to learn marketing. (I gotta believe it cause it's my product haha!)

    If you're looking for a basic understanding of how growth works, this article is a good starting spot.

    Other than my own writing I'd wholeheartedly recommend:

    1. 2

      Thanks for the mention Harry!

    2. 1

      Great list, thank you :)

  2. 4

    I recommend Julian Shapiro's growth guide here as a first choice since it's free and gives clear actionable advice: https://www.julian.com/guide/growth/intro

    Traction by Gabriel Weinberg and Justin Mares and Marketing for Developers by Justin Jackson are good too.

    1. 2

      I agree. Julian Shapiro's growth marketing guide is better than any marketing book available for starters.

    2. 1

      Awesome, I like the short style of topics which I need to do first to get basic imagination and skills for the marketing of my products.

  3. 3

    Try Justin Jackson - Marketing for Developers 😀

  4. 2

    Hi Alexey,
    If you're still looking for help here, check out this guide:
    https://encharge.io/engagement-posts/

    Really helpful if you've got the time!
    Thanks,
    Emma

    1. 2

      Great, thanks for sharing

  5. 2

    Reading through the 1 Page Marketing Plan by Allan Dib- would recommend it since it gives you a high level on the strategy, not the tactics

  6. 1

    This comment was deleted 7 years ago