What books about marketing do you recommend for tech founders?
I'm reading the book "Building a Story Brand." and it has dramatically expanded my knowledge of marketing.
Do you have recommendations on what to read next about marketing?
I'm reading the book "Building a Story Brand." and it has dramatically expanded my knowledge of marketing.
Do you have recommendations on what to read next about marketing?
Love this book because people love stories and were hard wired for it. Marketing is prety broad but heres a few good ones on copy and marketing in general;
The Ask You Answer - General marketing (content marketing)
Ogilvy on Advertising - Copywriting
The Wizard of Ads - Copywriting
One of the actions I took that GREATLY improved sales and marketing was reverse engineering and understanding what works and why.
I recently found out about this site that may help you find some good examples of landing pages and advertisements.
https://swipefile.com/
The Wizard of Ads - looks awesome!
I'll check it when I finished read "Building a Story Brand."
Also, https://swipefile.com/ looks cool with a lot of examples.
Thanks for helping!