Several months ago, I signed up for Warby Parker’s email list. I even ordered an at-home try-on kit to see what emails doing so would trigger.
For the last few months, I’ve monitored every email that Warby Parker has sent as part of their sequence.
A few things that stood out…
That’s the skinny TL;DR.
Hopefully, it will guide you when you are writing your own email sequence.
If you want a second opinion on your own email journey, feel free to comment. Happy to help. Been working in email for longer than I can remember.