What channels have worked for you when launching a new product?
Curious about how people are getting off the ground with their new products these days?
Are you networking with people on socials or going straight into paid acquisition channels? Maybe a bit of both?
Mostly through conversations on Twitter.
I shared https://wishmonk.co on many relevant threads , many liked it and I got my early sign ups.
My 02 cents :
Run a giveaway campaign (People love FREE),
Giveaway few units/subscription s of your product to some users
You can use wishmonk to run your giveaway campaign and gain 10x users for each unit of give away.
About wishmonk : If you want to promote your product by launching a giveaway campaign , https://wishmonk.co is the place for you.
Giveaways also attract a bunch of freeloaders that will never pay a cent.
Couldn't agree more
But the product might reach to a paying customer who otherwise was hesitant on paying at first.
Interesting concept. What is the advantage of your product over doing it myself? Is your goal to offer exposure over time?
PS: you have a few typos on the site - “ Have a prodcut for giveaway ?”
One can always use social media channels for running giveaway campaign.
But managing and wrapping up campaign can be headache for social media managers.
They need wishmonk because :
Am I making sense ?
Please feel free and let me know is it worthwhile ?
Roasting , Honest critics are most welcome 🙏
Great product by the way - very obvious and user-friendly! Added my product **Metasurvey there! Can you please check
Hey Standiz,
Your first giveaway is live at Wishmonk.
You can visit your giveaway here https://wishmonk.co/ga/1BEDHE
Share it to you network and see the magic happen
Shivam
Talking to people in person, in my city. Working through friends-of-friends to get those first users and first success stories. I see so much when I watch people literally using the product in front of me.
I don't think you're ready for online channels until you have some users that you sold and onboarded in person.
Interesting take. I guess it depends on the product and being in lockdown still makes it tough ☺️ Certainly networking with close contacts though is good to get initial feedback.
I tried a lot of channels early on, but ended up relying on paid/AdWords heavily because:
Whatever channels you use make sure you have your conversion tracking setup correctly so you can determine effectiveness of each channel and CAC/LTV by channel.
Hey @webbie, this is resonating most with me right now. I've been trying to get products off the ground for probably the last 5 years now and think it's time for me to push into paid ads and see how it goes. You are right that it needs to show a bit of maturity before being able to promote it with good standing.
I highly recommend setting up custom landing pages for paid ads that match your ad message, perhaps a landing page per group of keywords (e.g. based on audience groups) you plan to test or per channel, to help you track results.
Oh yes for sure. Already working on them at the moment :) Cheers.
Talking to my target customers via a video call, often sourced via email.
For me the major ( like > 60% ) visitors for Watermark.ink came from ProductHunt.com
One week after Producthunt success, a single blog post brought a ton of visitors from turkey.
Community is essential to any business. However, as a founder of a business that may not be community-centric, I think the best way to start is YC Startup School. Start adding every single person that you meet to your weekly updates, and then you'll have a nice community of people that know you are committed and passionate about what you are doing.
I think it depends on your product. YC Startup School will give you access to early stage founders who may have no interest or need in your product and 1 hr of weekly sessions isn't a good trade for 3-4 contacts that may or may not be valuable. I didn't think it was a good investment of time for me.
Cool, heard of it before but never signed up. Is the community engaged or is it mostly people trying to sell their own products?
I think it's a bit of both. The forums are good for some discussions, but there is a lot of pitching/selling going on as well.
No one is selling a product to you - It's just you alone doing it step by step. And while you go, you can build your own community.
Oh, but people from that community do shamelessly send you cold emails after referencing your connection though the school..
I'm on week 24 of SuS, and I never got a single cold email. I didn't participate in many group mtgs, and I didn't find them valuable, and they have cancelled that part of SuS, for the time being. Personally, I'm selling to thousands of parents and teachers, so there is no point in pitching my product to other SuS Founders. I def would never have started my biz without IndieHackers, and I never would have made quick progress without YC SuS.
Glad it's working out for you and it's great they made the group sessions optional. The cold emails tend to come after the program ends.
Got it. Does it end? I'm on week #24, and I don't intend to stop! :)
This comment was deleted 5 years ago