What data analytics tool do you use for your saas?
In our SaaS business, we rely on Google Analytics for tracking website traffic and user behavior. It provides valuable insights that help us understand our users better. For more in-depth analysis and data visualization, we use Tableau. It allows us to create detailed reports and dashboards, making data analysis more accessible to our team. Additionally, we use Mixpanel for event tracking and understanding user interactions within our software. These tools combined give us a comprehensive understanding of our users and help us make data-driven decisions.
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I started using google analytics.
Actually my API service is published on rapidapi and there was no way for me to know where users are coming from.
So created a landing page, added the analytics script, made a Call To Action button to RapidAPI link.
Still at first glance, google analytics looks overwhelming when i started using it.