What did you learn doing a B2C model?

Hey Indie Hackers 👋

I am a bootstrapped founder of ourgen.uk, a platform that helps students prepare for professional life. We currently have built a 6k user base and a 12k mailing list, with £0 ad spend or marketing!

ourGen is going B2C, and I wanted to ask the community for problems or learning curves they experienced when launching their B2C product/platform?

Topics I would love to talk about include:

• Pricing plans
• Nurture sequences / engagement
• Scalable growth of the userbase
• Development team + structure
• Anything!

Here's what I learned on our journey to grow a 12k audience list so far;

• Regular (quarterly +) user feedback 1:1s is helpful for product direction!
• Building a well-oiled content team is #1 for growing engagement rates
• Utilising partner networks to attract large user bases at once should be a focus

Thanks, and interested to hear others' stories!