The growth of meditation apps over the last decade suggests something important: many people genuinely want support for contemplative practice in digital form.
That demand is real. Research on online and app-based mindfulness interventions has found meaningful benefits across stress, anxiety, depression, and well-being, and survey data suggests meditation app use is common even among people who already meditate.
What interests me, though, is not simply that this market exists. It is the shape the market has taken.
A large part of digital meditation is built around guidance. A voice leads the session. A structure is predefined. The experience is framed in real time. For many users, especially at the beginning, that is valuable.
But there is another kind of practice that feels less represented in software: self-guided practice.
Not an unsupported practice. Not anti-guidance. But practice in which the structure is minimal, and the encounter is more direct.
A timer. A bell. Silence. Reflection afterwards.
The more I paid attention to this distinction, the more it seemed that digital meditation products often optimise for accessibility, but less often for spaciousness. They are very good at helping people enter practice. They are less often designed for people who want less narration and more room to observe.
That observation shaped how we built SelfMeditate.
We wanted to create something for people who do not necessarily want more meditation content, but rather a more intentional container for meditation itself: a quiet timer, optional ambient sounds and interval bells, post-session reflection, journaling in multiple forms, and insights that help reveal patterns over time.
What mattered most to us was not removing support, but changing its form.
Sometimes support looks like instruction.
Sometimes it looks like space.
I suspect both matter. I also suspect the second is underbuilt.
I’d be interested to hear whether others here have observed something similar or have feedback.
SelfMeditate on iOS:
https://apps.apple.com/us/app/selfmeditate-timer-journal/id6757534578