What do you do when your launch gets almost no traffic?

I launched a cybersecurity product last week.

I expected the hardest part to be building it.

It wasn't.

The hard part is getting the first 100 people to see it.

I spent a lot of time building SurfaceMap, a desktop tool that helps security researchers visualize attack surfaces through subdomain discovery, screenshots, technology fingerprinting and mapping.

Launch week arrived.

I posted in communities.
I contacted creators.
I sent emails.
I offered demos.

Result?

Almost nobody saw it.

That was a humbling lesson.

As technical founders, we often assume distribution comes after the product.

In reality, distribution IS the product.

So instead of pretending I have marketing figured out, I'm trying something simple:

I'm looking for cybersecurity creators, bug bounty hunters, newsletter writers, YouTubers and community builders who already have an audience.

I've set up a 30% revenue share affiliate program with custom coupon codes.

No upfront payment.
No sponsorship budget.
Just shared upside.

If you create content for security researchers and think SurfaceMap could be useful to your audience, I'd love to talk.

And for other founders:

What channel actually generated your first paying customers?

Not traffic.

Not signups.

Actual paying users.