What do you look for when selecting a CRM for your startup?

Hey Guies,

So I have been building a CRM for startups because

1. The existing solutions and big brands are very expensive.
2. Their free tier doesn’t offer the required solutions like Marketing Automation or workflow.
3. Many are very complicated to use.

We launched our solution in May 2020 as a beta product (but not for free) and got a good response as our prices were startup friendly and offer almost all necessary features.

However, 90% leads get dropped after free trial as they say the features are lacking as most of them requires some kind of customisation or a ERP.

So my question is what do you look for in a CRM while selecting one?

Is it just the price with basic functionality or a feature rich, jagron full (like AI, ML etc) CRM offered by SalesForce or Zoho?