What do you think about leveraging brand collaborations to grow your revenue?

I am a big fan of doing brand deals as a supplementary income stream to fund my business - but I see heated discussions about this daily.

What do you think about selling sponsorship places in your podcast or newsletter, doing paid shout-outs, or building projects with a particular stack and getting paid in return to promote a brand?

To give you an example of what I am doing: I am creating videos for a web hosting company that go live on their channel - 4 videos a month.

These videos are purely educational 90% of the time, with 10% being videos to highlight certain features of their platform.

With this partnership, I am keeping the lights on while I am growing the revenue from my course, teaching creators how to get sponsors. (I know how to get those deals, I am still learning how to sell courses lol).

Is this a topic that you considered? Do you have brand deals already, or do you feel strongly opposed to them?

Let me know what you think in the comments; any feedback will be super helpful.

Thanks!