What do you think of our landing page/s?

Here are a few things I think you can do to optimize your site.

1. The lack of connection between copy and design. If you're branding yourself as "humanize", I'd love to see some "human" visual elements on your site, that'd help create a mood and support your message better.

2. Too many words in the hero shot. The hero shot is the first thing people see when they arrive at your site. People are lazy, they scan not read. People are overloaded with information every day, if you can't grab their attention within seconds, they'd leave. I'd suggest solidify your message. Say less, make bigger impact, aim for attention and curiosity, instead of product explanation (given that HR solution industry is oversaturated already)

3. Make the navigation bar on top smaller. It's taking up a lot of real estate. If I'm on a small screen, I'd have to scroll a lot to read through the whole page.

4. Right now the overall text style is big and bold, sections are close to one another, together with the amount of words on the page, it feels a bit suffocating. Give users more space to breath. They will have more time to digest information the feel much more at ease as they scroll through.

5. You might want a clear funnel to drive readers. Right now most of what I see is features. As I said, HR solution services is oversaturated, selling features might not be effective anymore.

6. Your CTA should not confuse visitors. Are "Try for free now" and "Start your free trial" the same thing? If yes, pick one. Visitors shouldn't have to question what differences are between those two.

7. You have big guys in your lists of customers and partner. Better to showcase that early in the funnel to build credibility faster, instead of pushing it down to the very end (we can't assume that visitors would for sure scroll top to bottom)

That's what I have at a glance, hope it helps :)

• Nikki

I think you need to mention AI in the opening/header paragraph - that's the major differentiator, you bury it far down the page - you should want people thinking "This is some kind of AI-driven aid to my selection of candidates" as quickly as possible because that's your unique selling proposition.

Your giant header says "HUMANIZED RECRUITMENT TECHNOLOGY" but what does that mean? How do you "humanize" recruitment technology? was that the problem all along? That it wasn't "humanized"? But then you are doing it with AI - which isn't human...

So Maybe say "AI TECHNOLOGY THAT HUMNANIZES THE RECRUITMENT PROCESS" - then I am curious, how does it do that? then you explain why it's BETTER, why the right AI removes bias, highlights key things that a human might miss, shows a graphic fit between a candidate and a position, whatever it does that's better, and therefore everyone wins, and somehow it's more humanizing... My headline piques curiosity but you could also say "HUMANIZE YOUR RECRUITMENT PROCESS" implying the status quo lacks some amount of valuable humanity....

First sentence "The only data-driven HR Technology company that offers..." data-driven? Everyone thinks they are data-driven, how about "AI-driven"

Maybe the use of AI reveals deeper connections, hidden patterns, things you might miss are unearthed... Suggest a test of hand-picked candidates and AI candidates and see who outperforms who in interviews (there is a white paper and case study in there. somewhere LOL).

The second section labelled "Resumes don't change the world, people do" the three checkmarks/bullet points underneath it - the last one needs to go, I know, you wanted three but could only think of two LOL. Find another one...

The first one says "Our algorithms are partly fed based on the renowned PAPI 3 assessment of our friends at Cubiks-PSI" - honestly that's really techy HR stuff - does every HR person know what that is, maybe soften the details on it like "our AI is trained against the results of candidate assessment tests like PAPI-3" this way they know what a candidate assessment test is even if they don't know what PAPI 3 is. Forget the Cubiks-PSI shoutout, they either know the assessment or they don't.

The idea seems like this - Let an AI-driven analysis of candidates compared against an open position in your company help to inform your interview choices in a way that helps narrow the field and produce results superior to age-old methods of simple skill set comparisons between a candidate and a job posting.

If that's what it does just make it as clear as you can, remember you wrote this knowing everything about it - the reader has almost no idea what you are offering and why it's better. in 3-4 sentences you can tell the story:

Still, doing the old resume skills versus job requirements comparison by hand? Can you afford a bad hire in terms of lost time and progress (forget the money)? Let AI inform and narrow your interview choices using the absolute state-of-the-art assessment standards. Interview with confidence, hire with certainty, and build the dream team that gives you a competitive staffing advantage.

Then show them how and then end the page with a CTA.