What do you think of this idea?
I got the same idea in two different version:
- A website for summaries of the best blog posts/guides/case studies for founders and makers about seo, marketing, productivity and so on. There are millions of good resources but to game SEO writers always add useless stuff and a 30 min article could be easily summarized in a 3 min read.
- The same as above but for podcasts.
What do you think? In case, which of the options do you prefer?
#growth #idea-validation
I quite like the idea of the condensed content. It's difficult for me to find time to read long-form content and that often puts me off reading a lot of the articles out there.
Podcasts are different as I can do other things whilst listening to them.
You are probably right about podcasts. Another problem I see is that you would be changing the format from audio to written words and maybe the audience who is into podcasting is not into reading.
The advantage I saw is that you can quickly assess if the episode is worth listening, and discover new podcasts. But again the problems that we both mention are not trivial.
Thanks for your help! :D
How are going to summarize articles? Manually or with machine learning?
manually. I will try to find a good compromise between quality and quantity.
Why SEO, marketing, productivity, and more? If I were you I'd just pick one topic to focus on. Narrowing your focus is usually an easy trick to (a) have a clear value proposition, (b) produce higher quality work given limited time, (c) appeal more strongly to a target niche, and (d) identify the specific channels that are most likely to work for you.
Also, I think you should think more about distribution and market. From your post, you're evaluating a product idea, but you seem to be evaluating it in isolation. Your product cannot exist in isolation. It has to be intimately connected to the people who want to use it and the method by which they'll find it. In fact, it's probably more important to start with those, and work your way backwards to a product.
And then, as KyleL pointed out, you need a monetization plan.
I didn't choose a specific topic because my value proposition would be something like "the best resources for founders condensed in 3 min read".
Problem: founders (in my definition, I include solo-founders, bootstrappers, indie hackers and makers and exclude VC backed ventures) need to wear multiple hats but have limited time to learn and current resources are written for SEO more than for the users (a lot of fluff)
Solution: the best resources summarized in a 3 min read.
I have to work on the copy of course. Do you think that targeting founders is too broad?
You are right the fact that distribution is more important and I have thought and will continue to think about strategies. I am active here on IH and other communities of makers plus Reddit. On reddit, I could target both subreddits for startuppers/entrepreneur and specific topic subreddits. I suppose that the Twitter format is also appropriate for condensed-learning.
I did a poor job explaining my self. In this post, I just wanted to understand if I am the only one who believes that current guides/articles could be 1/10th of the length and find that frustrating.
I have written some monetization strategies below.
Thanks for your help! :D
The good thing about content is: it's easy to test! Share some content with your target audience on Twitter or various forums and see how they react.
@Luqa This article may useful for you https://gaps.com/startup-challenge/
Glen allsop, who popular enough in SEO industry, he have a similar idea with you.
hey, thanks for your input :D
I read that article a few months ago, then buried in my mind. Maybe, it contributed to my idea without me even knowing it.
I am, like Glenn, fascinated by the idea of condensed learning and this is the best way I thought I could do it. If you have any other input, let me know :D
I like the first option, because I prefer read an article than listening to podcast.
Good luck
The first option is more attractive to me
thanks for your answer and you are right, the first one seems better :D
I think do both! The end summaries will be brief 3min summarized articles either way. And the best content to summarize is spread across blogs and podcasts.
thanks for your feedback. In the end, I agree with you and I will do every type of content, even videos.
My last doubt is if it's better to have a summary for every single article/podcast/video or a summary per topic, that takes only the best from all the resources. What do you think about it?
A summary for every single one gives you more content and brand power from the speaker/writer. Plus it takes less brain power. So that's what I'd do!
Thanks for your input, I appreciated!
There's already a pretty well-functioning website for idea 1: https://marketingexamples.com/. The best podcast website sounds more plausible as the industry is growing.
I am well-aware of marketing examples but it's not the same. Harry produces original articles. That requires lots of time and obviously limit his output to two articles per week. I could easily summarize 10+ articles per day.
I could also leverage big name's authority, considering the fact that I am summarizing their content, while Harry is producing is own.
Another obvious difference is that Harry focuses on marketing.
We share the fact that we cut out the fluff, that's for sure.
Lots of respect for Harry and his success, I made him my compliments multiple times, but it's not the same.
You are right about podcasting, by the way. Both could be good ideas and that's the biggest doubt that I have. I don't know what to choose.
thanks for your feedback :D
Industry newsletters have been a thing since way before the advent of the Web and they still are.
If your focus is narrow enough and members of your target audience typically have little time but enough money to compensate for that lack of time this can absolutely work.
The industry newsletters mentioned before usually are targeted at C-level managers (that's arguably where the term "executive summary" comes from), who usually have very little time for reading lots of in-depth articles but need to stay on top of changes in their respective industry nonetheless.
Are you sure you can do this? I imagine original blog posts authors would be pretty upset.
Are you talking from a legal or an ethical standpoint?
From a legal, I can.
From an ethical, I personally don't see it as unethical and I would add a link to the original article. If you see other concerns that I am missing, please let me know,
Can you legally do it?
You have to summarize in your own words, but yes you can do it.
How would you monetize this?
I don't see monetization as a big problem. There are a lot of ways to monetize something like this if I can make it work obviously.
I see. I personally scan articles and stop at the sections of interest to read more in depth. If you have an audience built, I would make sure to give them something they're asking for.
That's exactly what I do and that's why I would something like this. I don't know if I would pay for it, but I would use it.
Thanks for your feedback :D