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What do you use for marketing analytics?
by
MentalFlaw
For analyzing Facebook ads or google ads traffic and know how and what to optimize for ?
Full disclosure, I'm senior developer for a marketing analytics company - SegMetrics. We do things a bit differently than some other analytics services, we are contact-centric. This means we not only interface with Google, Facebook, Twitter, LinkedIn, etc. for your ads, but we connect with your CRM and multiple different revenue sources to get you the most complete picture available of what's going on with your business. You can follow a contact through from initial exposure to purchase and really get an understanding of what works and what doesn't.
We have multiple built-in reports but you can also utilize the custom reports and filters to get an answer to most any question you can think of. The team behind the system were/are all marketers first, so it's been fine-tuned to fit marketer's needs. We offer free demos and once you're signed up and have everything connected, we can get on a kick start call and really show you how powerful it can be and help you get customized reports and dashboards setup to track what makes sense for your business specifically.
I'm happy to answer any questions you or anybody else may have. Thanks!