What do you use for outbound sales sequencing?
Do you pay for it? Is it worth it? How does it interact with other parts of your business stack (e.g. your CRM)?
Asking because I noticed all tools seem to cost $50+/mo so I made one that costs $10/mo, but I also need to learn how to do it myself in order to build the best version of the tool
I used Apollo. I ran the sequences for a few months and had a bit of a pickup in signups, but my churn also increased a lot. Ultimately, I did not consider it worth it, so I cancelled it.
I did not integrate it with a CRM, but I generated a prospect list by looking on BuiltWith for companies that use the technologies my product integrates with. I then loaded that into Apollo and searched for contacts at those companies with the relevant roles that may be interested in using my product.
Another vote for Apollo. We use it for our B2B SAAS and the sequencing works well. It does have issues sometimes with Lists and can be finnicky.
+1 for Apollo. Currently using with decent success.