What does a former journalist do with AI?

I didn't come from tech. I came from newsrooms. Ten years ago I made a pivot that most people in my life didn't understand — I walked away from journalism and started teaching myself about conversation design and creating AI agents.

No computer science degree. No technical co-founder. Just me, a laptop, and a lot of zoom calls to trailblazers in this field who happened to live in timezones 7-10 hours ahead of me.

Causealytics came out of that — a Latina-led AI studio based in Dallas focused on building AI agents that actually were tools to help people. Not demos. Not prototypes. Actual tools.

BrvUrl is the first standalone product I've created. It started as something I built to solve my own problem — I was tired of sharing ugly URLs on social media that looked terrible and said nothing about my brand. Every shortener I tried either cost too much or required a whole dashboard just to shorten a link.

So I built a simpler version powered by an AI agent. You paste a URL, it reads your content, suggests a branded slug, and gives you a short link, QR code, and embed code — all in one chat. No account, no dashboard, no subscription.

Not to mislead anyone: I didn't build BrvUrl on my own. Claude helped me — a lot. But that old saying, "If you can believe it, you can achieve it," describes my process perfectly.

The thing I keep telling people is: I'm not a developer in the traditional sense. I'm a builder. And there's a difference. Builders solve problems. Developers write code. I do both now, but the instinct that drives everything still comes from journalism — find the real story, cut the noise, get to the point and present a call to action.

BrvUrl is $9 for 50 links — I hope it spurs many to action.