What does the perfect marketing platform look like for you?
There are so many different platforms in the market that offer people & businesses the ability to market their products and services. If there was a place that offerred this service what would make you visit the platform everyday? Is it what's being offered or is it how it functions and what you can do on the platform? As an advertiser, what are the 3 top information aspects would you like to obtain from the service? Thanks
If I were to advertise on this type of platform, top three things I want to know:
What are they basing their pricing on? Why do they feel they can charge the price that they charge? I need answers.
What kind of reach can I expect? How long will it take for my (startup, established business, one-man show) to get results? Obviously, it's different for every company.
How do I prove that the service is actually working? What kind of analytics and reporting are available? Can I send the data to an analytics platform of my choice instead (this is a great way to uncover "discrepancies")?
Hope this helps!