What email marketing software do you use?

by Yoav

Hey IH,

I've been using Mailchimp for a while to send newsletters on behalf of the businesses I work with. Most have fewer than 10,000 contacts, and some are on the paid plan.

I'm not in love with Mailchimp. For me, it's becoming a bit too bloated. The email editor is clunky and non-collaborative. It spews out terrible HTML/CSS, making the emails difficult to edit. And there is invasive tracking everywhere. I do love their brand and support, but they're not enough to tie me to Mailchimp. So I'm in the market for a different tool!

I'd love your help with comparing them.

Which email marketing tool do you use?
Are you on the paid tier? If so, how many subscribers do you have?
What do you like/dislike about it?

Thanks so much in advance 🙏

Yoav

posted to

Growth

on May 25, 2020

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I use Mailchimp (paid tier) for one of my sites, as well. It has 9752 subscribers at last check. Mailchimp has gotten more expensive over time by adding features that aren't too important to me so I'm curious what others recommend.

We use ConvertKit for landing page creation on Cohoist, but I don't think we'll stick with them for email marketing since they're pretty pricey, as well. Here are my answers to your 3 questions for both Mailchimp and ConvertKit

MAILCHIMP
1. Mailchimp
2. Paid tier, 9752 subscribers
3. I like the automated campaigns for the most part. I don't like how the automations are mostly only linear and the email design options are cumbersome and limited.
CONVERTKIT
1. ConvertKit
2. Free tier
3. I like how easy it is to launch a quick landing page for things like PPC or lead magnets. I don't like how you can't customize the html (only css) so it's harder to optimize the landing pages for things like social media.
I've heard good things about SendInBlue recently, but I don't have experience with them.
cohoist

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4 years ago
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  Oh wow! Thanks so much for the thoughtful reply!
  
  Can you share a bit more about the Mailchimp designer? Why do you dislike it? And can you give an example of an automation you would've liked to launch?
  
  Love the idea behind Cohoist, by the way! Very cool.
  
  bananafish
  
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  4 years ago
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  1. 2
    
    The Mailchimp designer gets the job done but I find the final emails aren't as pretty as they are elsewhere unless you do a lot of manual customization. For example, the designer has an option to scale RSS images to fit the screen of whoever opens your email (responsive), which sounds great, but it doesn't quite work they way you'd expect. It fits the image, but scales all the text around it down.
    
    Mailchimp doesn't have Gumroad ecommerce integration so ecommerce automations with Gumroad can be a bit obtuse. You can have automation sequences but you have to manually add tags to people once they make a purchase, then have a 2nd automation sequence take over once a tag is added to a user. It's not bad with products like zapier around to automatically add the tags for you, but it was a little frustrating at first.
    
    Truthfully, I've been able to get Mailchimp to do everything I wanted it to do so far - you just have to be creative sometimes.
    
    Thank you for the compliments on Cohoist! We're accepting applicants for our first online business-building competition now so feel free to apply you're interested :-)
    
    cohoist
    
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    4 years ago
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