What I learned building a side-by-side AI tool comparison page — plus a 2-week traffic update (5.3K to 9.1K impressions)

Quick update plus a deeper dive into the feature that got the most reaction on my last post.

For context: I'm building YourAIFinder, an AI tools directory, on evenings and weekends while working full time at an HRMS company in Mumbai. Last post I shared 3 features — price explorer, AI Tool of the Day, and side-by-side comparison — alongside some pretty rough SEO numbers (5,344 impressions, ~2 real clicks).

The traffic update first, then the feature deep-dive.

Two weeks later:

• Impressions: 9.13K (up from 5.3K — about 71% growth)
• Average position: 34.4 (was sitting around 40 before)
• Average CTR: 0.7%
• Real clicks: 6 — two from the US, two from Canada, two from China

That last line is the one I'm most interested in. My first post barely got any non-self clicks. Now I have 6, spread across three different countries, two each. Not a huge number, but the spread feels meaningful — it's not one keyword getting lucky, it's a few different search intents converging on the site.

Now, the feature deep-dive people asked about: the comparison page.

In the comments on my last post, a few of you pointed out that the comparison page has the highest buying intent of my three features — someone searching "[Tool A] vs [Tool B]" already knows what they want, they just need the decision made easier. Price explorer and Tool of the Day are more discovery/retention plays. Comparison is closer to the actual purchase moment.

That reframing changed how I'm prioritizing.

What I'm doing differently now:

• Building out comparison pages for the highest-intent pairs first (the "X vs Y" searches people are already typing into Google), instead of letting users freely pick any 2-4 tools
• Looking at my GSC query data for any "vs" or "alternative" pattern queries — those are the ones worth targeting with dedicated comparison URLs rather than relying on the dynamic comparison tool alone
• Treating this page type almost like its own content category, separate from the directory listings

The thing I haven't solved yet, and someone flagged this last time: data freshness. A comparison page is only useful if the pricing and feature info is current. Right now everything is manually verified, which doesn't scale. I'm sketching out a lightweight system — periodic re-checks, a "last verified" timestamp shown to users, and a "report outdated info" flag — but haven't built it yet.

Question for anyone who's built comparison or "vs" content before:

Did you find dedicated static "X vs Y" pages outperform a dynamic compare-any-tools tool for SEO? I have both possible and I'm trying to figure out where to put my time — building more static comparison pages targeting specific query patterns, or making the dynamic comparison tool itself easier to find and use.

Site's at youraifinder.com if you want to see the comparison page in action.