What I Learned From The Top Earning YouTube Video Titles

I learned to Educate, Inform, or Entertain from these 10 video titles.
Source: Business Insider's article

• How Long It Takes To Get Monetized On YouTube
• How to Use Trello to Organize Your Business
• How To Grow with 0 Views and 0 Subscribers
• How To Start An Online Store
• From Facebook Ads Beginner to EXPERT in One Video!
• How I Bought A Tesla for $78 per month
• How Car Dealerships Rip You Off
• Telling my best friend I like him...PRANK
• MY SNAKE IS EGG BOUND!!! NOW WHAT?!!!
• Nerf War: Tank Battle

By going through this list you can see "How To" is big.

Also check out the fear mongering, well executed, in "How Car Dealerships Rip You Off"

And then the final two...Pure Riveting Entertainment.

What does "egg bound" mean? What's next? I need to know!

And the final one. A lesson in economy. Pure simplicity. 4 words. General and Specific at the same time. Take any word out and it doesn't make sense.

Educate

This group of titles help you learn how to do something. It's clear in the title without being emotional.

• How Long It Takes To Get Monetized On YouTube
• How to Use Trello to Organize Your Business
• How To Grow with 0 Views and 0 Subscribers
• How To Start An Online Store

These four titles lay out the perfect strategy. For writing headlines or making videos. You can adopt these formats for your own use.

Here are examples

How Long It Takes To Get to $100 MRR in SaaS
How Long It Takes To Get to Get Ramen Profitable from a Side Project
How Long It Takes To Make 1 Million Dollars from a Marketplace

How to Use Google Sheets to Organize Your Business (see my project: http://bettersheets.co/ )
How to Use No-Code to Start Your Business
How to Use Google Trends to Write Better Content

Start At 0

The lesson I learned from these next two: There are people who aren't profitable, nor have an audience.

This hits at the broadest possible segment of people. It also hits the pain point of those looking for a roadmap. Those who are looking for a beginning kick in the A**.

How To Grow with 0 Users
How To Build a SaaS with 0 Programming Skills (for @BenTossell)
How to Make Sales with 0 Sales Calls

How To Start A Marketplace
How To Start A SaaS
How To Start Launching

Inform

• From Facebook Ads Beginner to EXPERT in One Video!
• How I Bought A Tesla for $78 per month
• How Car Dealerships Rip You Off

Experts

The titles tell the viewer they we will be in the hands of an expert. Someone who has been there. Someone who has walked the walk. The title alone brings authority.

Facts

These aren't opinions. They are facts. Laid out in order of operations. Do this and you too can have the same success.

You can also use this format based on whatever it is you accomplished. Share those accomplishments which are low-hanging fruit. Make sure the viewer/reader is able to meet the need in their current state. Most people reading this have $78 a month or can get there soon.

How I Got to Ramen Profitability in a Month
How I Made A Profitable Side Project in 3 Days
From Marketer to Programmer in 1 Week

Entertain

The last group of titles ooze entertainment. And they do in different ways. Can you end your title with a twist? Your title must be a bow. Pull back the arrow. Build tension.

• Telling my best friend I like him...PRANK
• MY SNAKE IS EGG BOUND!!! NOW WHAT?!!!
• Nerf War: Tank Battle

Swerve

I Sold My Side Project... and lost money
Finding my Co-Founder... and breaking it off
Building a product... 0 Sales!

Create Tension with "Now What?"

I'm Profitable. Now What?
Launched. Now What?
I have an Idea. NOW WHAT?

Simplicity

Paul Graham is the master at this.
Startup = Growth
Writing, Briefly
More of PG

Fred at AVC.com is also a Master at brevity.
Masks4All
Slowing Down
Being In The Flow
More Fred

Share what you learned in the comments.