Back in 2013, I launched La Cestita del Bebé, an online shop focused on meaningful gifts for newborns: diaper cakes, hampers, and embroidered items. I started with almost no ecommerce experience — just a love for well-made products and happy customers.
In 10+ years, here’s what I’ve learned:
SEO still beats paid ads if you play the long game.
Personalization wins hearts (and returns).
People remember how you made them feel, not what you sold them.
Now we're exploring how to scale without losing that handmade soul. Happy to connect and share more with anyone growing in a niche!