What if your coffee cup was a stock ticker? We just launched Trade It.

After many late nights, we’ve launched Trade It on iOS in USA and Canada - an AI-powered investing app that turns everyday moments into investment opportunities.

The idea sounds wild: you take a photo of something you use or see every day (coffee cup, sneakers, phone), our AI identifies the publicly traded company behind it or recommends a similar one - and you can invest with one swipe (you'd be surprised how many times I had no idea who's behind a product lol)

We also have the first trading MCP server, which lets you trade directly from your favorite chat interface (ChatGPT, Perplexity, Claude, etc) with simple commands like:

“Buy $100 of Apple”
“Sell 1 share of Tesla”

We never take custody of your money, every command is routed to your connected brokerage. We currently support Robinhood, Schwab, ETrade, Webull, Coinbase and Kraken - so yeah you crypto fanatics, you’re covered.

The app is live now on iOS. Taking photos is free, and the first two executed trades are on us. 


Our mission is to make investing as easy as possible, so happy to respond to questions and we would love feedback from the community here.

Alex - Co-Founder Trade It