What if your Linkedin outreach only went to people who were already paying attention?
Here's how it works:
You tell us what to monitor:
→ Your competitors' pages and their leadership's profiles
→ Your own company page and team members' posts
→ Keywords that matter to your business
When someone in your ICP engages with any of this, likes, comments, follows, we catch it. They land in your leads list automatically with full context on what they engaged with, when, and how many times.
Then the interesting part:
They don't get a generic "Hey {first_name}" template. The system builds a message around the actual signal. Which post they liked. What they commented on. What their role tells us they care about.
You control exactly how deep the personalization goes. Set it once and every message sounds like you spent 10 minutes researching them. Because the system actually did.
We're calling it shadow selling.
We're opening early access to the first 50 people. Here's the early access link: https://networkhq.io/warms-leads-and-personalisation
I'm personally onboarding every one of them.
Intent-based outreach is a completely different game from volume-based outreach. The mental model shift from "send to everyone in ICP" to "send to people already showing buying signals" is massive for conversion rates. Most outreach tools compete on database size — what you're describing competes on timing, which is way harder to replicate and way more valuable. Building for consumer right now (habit app) and the same principle applies: reaching someone the moment they're already thinking about changing a habit is infinitely more powerful than reaching them cold. Really smart angle here.
Great idea. So is the product or mvp ready ?
Awesome Idea. How can I control how deep the personalisation goes?
This is a strong angle because you’re not selling “LinkedIn automation,” you’re selling timing. Most outreach tools still start from cold lists, then try to fake relevance with personalization. Your wedge is better: wait until the buyer has already shown attention, then turn that signal into a specific message.
That should probably be the core category frame. “Shadow selling” is interesting, but it may sound a bit vague or slightly dark from the outside. The sharper positioning is signal-led outbound: outreach triggered by real buyer attention, not guessed intent.
Naming matters here because NetworkHQ feels broad and generic for something this specific. If this becomes a serious sales intelligence layer around attention signals, a stronger SaaS brand like Beryxa .com would carry the product with more authority than a name that sounds like a general networking hub.
Hi, how do you handle the false positives? Someone liking a competitor's post does not always mean ICP intent. Sometimes it is curiosity, sometimes a former coworker, sometimes accidental scroll-tap. Are you filtering by role-fit before the message fires, or letting the user filter manually?
We filter by the ICP definition that the user provides: role, geography, industry, company headcount etc before sending the leads to the users.
Makes sense. ICP-fit plus engagement context is already more than what 90% of outreach tools do. Will keep an eye on the launch.
"Shadow selling" is a sharp frame, but it rests on engagement = intent. It doesn't.
Someone liking a competitor's post is an attention signal, not a buying one. Most LinkedIn engagement is reflexive. And the people most likely to engage with content about a problem space are peers, competitors, and job-seekers studying it — not buyers. Competitors like a company's posts far more than its prospects do. You'll surface a lot of motion that looks like signal and isn't.
Bigger issue: the personalization paradox. "Sounds like you spent 10 minutes researching" works because almost nobody does it. Once a few hundred people run this, recipients get "I saw you liked [post]" at scale — and the signal dies the moment it's automated en masse.
Both fair points. Let me push back on each though.
On engagement not equaling intent - you're right, a single like is a weak signal. We don't treat it as a buying signal. We treat it as an attention signal. The value isn't "this person liked a post, pitch them now." The value is "this person is paying attention to this space right now, and that's a better starting point than a cold list where you have zero timing context."
The real signal strength comes from stacking. One like means nothing. But when someone from your ICP likes from your competitor's post a problem or pain point, comments on a keyword discussion about the problem you solve, and their company just posted a hiring role in your category - then you see a pattern. We score on the stack, not the individual action.
On the personalization paradox - 100% agree this is the long-term risk. "I saw you liked [post]" will die the same way "I saw your recent post about [topic]" already did.
That's why the personalization isn't anchored to the engagement itself. The engagement is the trigger. The message is built around their role, their recent activity, what they've been posting about. The signal tells us when to reach out. The personalization is about who they are, not what they clicked.
Will this advantage compress over time as more tools do it? Probably. But right now the bar is "Hey {first_name}, love what you're building" and we're a long way from that becoming sophisticated enough to erode signal-based personalization.
Good pushback though.
This feels like the natural evolution of outbound in the AI era.
The companies that win won’t necessarily be the ones sending more messages.
They’ll be the ones responding to real intent signals faster and more intelligently.
Also smart that you’re combining:
behavioral data
context-aware messaging
controlled personalization depth
That combination can make outreach feel much more human instead of automated.
https://teams.live.com/l/invite/FAAk3iOSJkDyS11JQE?v=g1
Shadow selling seems like a powerful unlock. Too much time gets wasted in babysitting the oureach pipeline. Definitely excited to see if this can help me spend my time on actual conversions instead.
That sounds great - could you please add yourself to the list in the shared url?
high time we stopped pretending "oh I just happened to stumble upon your profile" out of a billion other users. sure you did. you found them for a reason, and the message can actually say so.
hehe - yes, that would sound more authentic
The best LinkedIn outreach is when the buyer is already paying attention. You're just removing the friction of them finding you first.
yes - you should enrol yourself in the waitlist. It'll be of immense help in your outreach.