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What if your site text adapted itself to each visitor?

I've built many startups and, for me, the hardest part is always figuring out the landing page copy.
I find it hard because it needs to speak and be convincing to all your target audience at once. And sometimes the target audience is comprised of very different profiles.

Let's take an example: Stripe. Their landing page copy needs to be convincing to both business owners looking for a competitive payment solution for their business and developers looking for the easiest payment system to work with.

What if instead, the copy adapted itself automatically to the visitor's profile? What if you could create variants of your wording and let your website decide which one to use based on contextual information (previous site, country, time, special link, known profile...)?
And what if for each variant you'd get detailed conversion analytics to see what wording works or doesn't?

Coming back to the Stripe example, in addition to their generic "Payments infrastructure for the internet" tagline, they could create two more variants each dedicated to a target audience: business owners and developers.

Now, a visitor going to Stripe.com coming from a developer-focused site like StackOverflow or Reddit would see the developer-friendly variant while a link from Salesforce documentation would show the business-oriented variant.

If you'd love a service like this, you're in luck because we are building it!
It's called Dynamite and it will allow you to set this up on your website in 5 minutes.
Signup for the waitlist here

If you think this is a terrible idea, please share your thoughts in the comments.

Cheers,

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