What is a good conversion rate to aim for?
Hello everybody,
I'm currently working on www.tailwindflow.io and optimizing for users to sign up for early access.
What is the conversion rate I should be aiming for in this scenario (website visitors / early access sign-ups)? I know most folks are concerned about conversation rate when it comes to getting paying customers but at the stage that I'm currently on, I think it is best to optimize for early access sign-ups. Thank you in advance!
You might not be getting any answers because the question might be too generic. I do understand it, because I had it, many times, and I will, many times again. The problem is that conversion rates vary a lot depending on the type of industry, application and the source of the traffic. Is this random traffic you find online? maybe 1% is really good. Is this your own newsletter with people that has followed you for years? then I have heard people quote 40% to 50%.
I think what's important is that you track it and that you improve it.
Thanks for this response @pupeno, very insightful. Has helped me understand conversion rates better.