What is a Tracking URL and How Does it Work?

URL tracking is an engagement strategy used in digital marketing that allows marketers to track the clickability, conversion rate, and call-to-action buttons on the websites.

Have you seen a call-to-action button in an email newsletter or cloaked Amazon affiliate links?

The reason behind it is that e-commerce marketers utilize tracking tools that allow them to add parameters that help track user behavior and also to win back customers through retargeting.

Detailed blog link: https://blog.replug.io/tracking-url/