What Is Building in Public? (Explained Simply)

Building in public means creating a product, business, or project while openly sharing your progress, challenges, and lessons with others. Instead of working in secret, you let people see behind the scenes—your wins, failures, and daily work.

Why Do People Build in Public?

• Transparency – People trust you more when they see how you work.
• Feedback – You get real-time suggestions from your audience.
• Accountability – Sharing progress keeps you motivated.
• Community – People who follow your journey may become supporters or customers.
• Learning – Others can learn from your mistakes and successes.

How to Build in Public?

You don’t have to share everything—just what feels right. Here are some ways to do it:

• Post updates (e.g., "Today I fixed a bug in my app!")

• Share struggles (e.g., "I’m stuck on this problem—any advice?")

• Show metrics (e.g., "We got 100 users this week!")

• Document lessons (e.g., "Here’s what I learned from my failed launch.")

Where to Build in Public?

You can share your journey on:

• Twitter (X) – Short updates, threads

• LinkedIn – Professional insights

• YouTube/TikTok – Video logs (vlogs)

• Blog/Newsletter – Long-form updates

Final Thought

Building in public is like inviting people on your journey instead of just showing them the final result. It helps you grow, connect, and improve faster.

Btw, did I mention I’m building a 'Build in Public Framework'? It’ll be included in the Marketing Starter Kit to help founders figure out marketing faster and better.

I have launched a waitlist for anyone interested: https://wirehaired-protest-b61.notion.site/1e97648c55c880ddb946c598bdeda50f