What is go to market strategy? (Comic)
https://www.ohblimey.com/adventures-of-startup-marketing-club/what-is-go-to-market-strategy
I created another episode of The Adventures of Startup Marketing Club and this topic really seems to have resonated.
It's on go to market strategy.
What I've found is:
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marketers are the character in the comic - e.g. they've been sat in a meeting and watched the founder claim they know the numbers (when they really don't)
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the process of creating a GTM strategy can actually highlight the misalignment in a founding team.
What do you think, marketing folk?
