What is missing with my messaging?
https://www.togetherletters.com/
When we talk to people, they love the idea, but its not converting to users very well and I'm starting to wonder if it has to do with the messaging on our website. Our service is a way to keep groups socially connected over email (since not everyone is on every social platform).
If I had to guess, people don't understand what a "together letter" is. People know what a mailchimp-like service is - good for mass mailing newsletters. But people don't see why they need such a service rather than just using email chains that get passed around.
Yeah, that's a good point. Maybe I should focus more on sharing how it helps groups and paint a more vivid picture.
Definitely. Communicate the value of your organization! I wrote it's the #1 job of the CEO: https://markbiwojno.medium.com/whats-the-1-job-of-the-ceo-f947df3e2db5
It might be helpful to highlight a specific use case. I can't help but think there's non-profit and religious organizations that would really like this. An "interactive" newsletter - a simplified way to provide updates to motivate & inspire their groups. Also non-profit donor management.
Feel free to submit your pitch deck to our audience over at VCvsME.com if you decide to raise money for this!