I've reached out to a few people that I'd love to collaborate with on Twitter but had very little response rate. I would love to know the best way to approach new people without sounding too 'salesy'
Once you've built up a rapport, suggest taking the conversation to DM if you have a specific request. BUT... this does require them to be following you, and they may not be. So if don't want to ask them to follow you (recommended), make sure to you let them know you've followed them so your DMs are open and politely ask if they can start the conversation off.
If you reach out to them unsolicited, then you need to make sure you are helping them out and not actually just asking to take their time with no benefit to them. They might respond out of politeness, but it will be just for that.
That's not to say that you can only reach out to people to help them and not yourself. The most ideal situations are when both parties can benefit. I recently emailed the host of one of my favorite podcasts. I had been listening to their podcast for over 2 years and had recently noticed that they might be looking for some new, more unique guests for their show. I spent a couple hours crafting a message that covered all the topics that I honestly felt would be interesting for the podcast's audience and that I would be able to cover. That upfront effort on my part I think made for a much easier decision and now I am booked to record next week.
In the end, life is just really busy and I know people with large audiences online get a lot of similar messages. So if you don't get a response, it very likely isn't anything personal and doesn't mean you shouldn't reach out again in the future (as long as you aren't just asking for the same thing each time).
Thanks for the really detailed response, that makes a lot of sense!
It is hard to not take personally when you take time to craft a detailed message and don't hear anything back but that is just something that I need to get better at.
And congrats with the podcasts & good luck next week :)
I find it that a lot of people on twitter are more using twitter as a creative outlet, not in the same way looking for collaborations, which is the case on other SoMe platforms.
[assumption: the person manages their own TW channel]
Earn some likes as an engagement from them.
This can be done by commenting on their tweets, or mentioning them in a tweet.
You become salesy when it is instant into an ask. also it short and sweet might come off as too mechanic, I like a longer intro to who you are.
With a little response rate, I'm unsure what is an expected rate for twitter. I would spend time on quantifying each outreach.
Interact and Build Trust over weeks.
Couldn't agree more!!
Build trust first. Follow them, converse with them, help them out. Then make the ask.
EXACTLY!