What is the difference between managed and automatic placements?

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In the context of advertising, managed placements refer to the specific websites or apps where an advertiser's ads will be shown. With managed placements, the advertiser has control over where their ads appear and can choose specific websites or apps to target.

Automatic placements, on the other hand, refer to the use of algorithms to determine where an advertiser's ads will be shown. With automatic placements, the advertising platform uses algorithms to automatically select the websites or apps where the ads will appear based on factors such as the target audience, keywords, and the advertiser's bid.

The main difference between the two is that with managed placements, the advertiser has control over where their ads are shown, while with automatic placements, the advertising platform uses algorithms to determine where the ads will appear.