What is the difference that makes a difference in your business?

Have you ever noticed that what differents most companies, selling the same product & services, isn't their branding but their logos & colors?

If you visit websites of competing companies, you’ll find that they really offer no meaningful differentiation. If you remove logos from different eCommerce websites, you'd struggle to differentiate them.

I get it, it's easy and comfortable to look like your competitors, but the problem is you will always remain behind the curve.

You see, there are more than 50 car brands in the world, but what makes other brands greater than others is simply because they have mastered the art of differentiation.

Ferrari doesn't sell cars, it sells speed.
Volvo doesn't sell cars, it sells safety.
BMW doesn't sell cars, it sells drivability.

This goes for your business too. If you find the difference that makes the difference in your business, you will always lead the pack.

There are a ton of little differences that you can add, or take away, that will make a big difference to either your internal culture, your customer’s experience, or the bottom line.