I've been reading and writing more and more how indie hackers think about logo and brand design differently.
For instance, @NathanBarry did not have a logo for ConvertKit for the first 2.5 years of the business. He called it, "things I didn't waste time on." @tylertringas wrote about not needing a full-on, expensive logo design in the Micro SaaS Ebook (https://tylertringas.com/micro-saas-ebook/ ) stating that "all you want to to do with launch branding is reassure people that this is not a scam.
What are others doing for their logo or brand design to keep things simple? Are you designing it yourself? Did you use a service or designer? What are some tips you've discovered along the way?
FYI: I'm not selling design services. I'm curious and this is research for me.