What is wrong with my landing?

Hard to say what’s “wrong” without seeing it, but most landing pages miss because the headline doesn’t make a specific promise, the first screen doesn’t show who it’s for, and there’s no clear primary CTA. When I’m stuck on copy, I run a quick message test on tractionway.com so strangers (not friends) tell me what they think in a few hours, and it’s surfaced both blunt feedback and a couple warm leads from people who actually wanted the product.

One tactical thing I’d change in 30 mins: make the hero CTA single-step and outcome-first.

Current flow asks people to understand too much before acting. Try this copy block:

• Headline: “Pass your next PHP interview in 14 days with guided mock drills.”
• Subhead: “20 backend scenarios, instant AI feedback, daily practice path.”
• CTA: “Start free interview drill”

If you want, I’ll record a 5-minute teardown of prepto.tech with exact line edits + section order. $1 beta here:
https://roastmysite.io/go.php?src=ih_followup_l004_20260312

0 signups from paid traffic usually means the first-screen message isn’t matching ad intent.

I’d test this in order:

1. Rewrite hero to one audience + one outcome + one timeframe.
2. Put a real proof element directly below CTA (result + who + time period).
3. Add one objection FAQ above pricing (“Why not just use ChatGPT?” / “How fast to see value?”).

You’ll often get a lift without redesign if message-match gets fixed first.

If helpful, I can do a $1 quick roast with exact edits in priority order: https://roastmysite.io/go.php?src=ih_l004_20260312

Your headline promise is strong — now back it up immediately.

Add a “proof strip” directly under the hero with:

• one quantified result (e.g., “+22% demo bookings”)
• one source cue (who got it)
• one timeframe

Most landing pages lose people in the gap between claim and credibility.
Close that gap above the fold and conversion usually improves.

Warning: Honest and real feedback, no sugar coating. Might feel rough.

1. Ace your next PHP interview effortlessly” is a strong claim, but the supporting points (“Master the 20 most in-demand backend topics…”) feel shallow. Shorter, pain-focused points would connect better with interview-prepping users.
2. The video should autoplay in loop. Also, there are zoom glitches—it’s jittery and distracting. Needs to be smoother.
3. “Start your trial”, “Learn how it works”—both CTAs look fine. But that random PHP logo below? Doesn’t add value. Looks misplaced.
4. “How It Works” Section Has Extra Fluff — The definition right below the heading is unnecessary. Just say “Your dream job is just three steps away.” That’s enough.
5. Three-Step Design is Weak — The width of each step can be reduced for a tighter layout. The horizontal dotted line from 1 to 3 feels scattered. It lacks polish.
6. “Our Users Preparing For” Section Adds No Value — Not sure if this section is even relevant for your ICP. Feels like filler. If you want to add hashtags, place them at the bottom.
7. Don’t just say “AI-powered preparation.” Say how it helps: “AI helps you prepare faster for interviews”—something that addresses user pain points. Just saying “tracking system” isn’t enough. Why does the user need it? Explain the benefit, not just the feature.
8. Placing the coupon code right near the pricing looks like a desperate attempt to fix a broken product. Move it up—maybe to the hero section—framed as a time-limited offer.
9. 7-Day Free Trial Placement Makes No Sense — Currently buried under pricing. Instead, create a separate highlighted section for it—right before the pricing box.
10. FAQs should be placed above pricing. Use collapsible sections. Add more questions. Use this space to address real objections, e.g., “Why not just use ChatGPT to prepare?”.
11. There is no trust factors like people who used it, feedback from the people who used your service. Having faces, logos and testimonial helps build trust factor and converts better.
12. If you haven't got any paid user yet, better to experiment with pricing as well, your ICP might feel service bit too costly, but its subjective and should be verified using A/B testing. Also, giving trial without asking for a verified payment method might help if you haven't experimented with that yet.
13. Design looks basic, better to use a paid modern theme.

Hi,

I’m specialized in CRO (Conversion Rate Optimization), which is the art of improving conversions on the web.

Right now, I’m offering completely free support for landing pages. Basically, I’ll audit your landing page and give you clear recommendations, both short- and long-term, to help boost your conversions, all based on research and proven methods.

I provide this service for free under these conditions:

1. you apply my recommendations,
2. you give me feedback,
3. you leave a review if you think it deserves it,
4. your page has more than 4,000 visitors per month.

Feel free to reach out if you’d like my help, or if you know someone who might benefit from it. Thanks for your time, and have a great day.
You can contact me at: [email protected] o m

Think you could improve the visuals to look more polished and less "empty space"

Looks better than anything I'm currently capable of.
Do you know how many people are visiting in the first place? You've mentioned 0 sign-ups, but how many people are coming to the site? Maybe flow is low?

One tiny hack I think would make it look batter: alternate shading of the divs throughout (so each section is a mini-page unto itself.

In particular, by making the top section more distinct, it hads a "gravity" or "heft" to that content.

Looks good, but you can improve the design a bit, I suggest you autostart the hero video (loop)