What is wrong with my landing page?
Hey there,
There are 10+ email validation services on the market. These services check if the email address exists without sending an email to it.
These services are used by email marketers to clean email lists of invalid emails.
I have built yet another email validation service: NullBounce.com. Now I want to get first users and product feedback. But there is a problem here.
I run Google Ads and get some registrations but no paid customers.
I can't figure out why that is. The prices are at the bottom of the market level.
What is wrong with my landing page or service?
Thank you in advance for any thoughts!
I agree that the page looks a bit "parked".
However: to me it wouldn't matter, I would still buy. It looks good enough to me.
Also it's definitly not wrong to improve it. Solve it and then you don't have to worry about that.
You say you run google ads but without numbers its hard to judge if there is enough traffic that you could expect people to buy. Even with numbers no one can tell.
Did you try to speak with registered users?
Thank you, prioneer
I have something like 25 sign-ups from Google and Bing Ads, and only one of these users paid.
I don't speak much with these users. Just send one welcome email for now.
Interesting @iamoskvin! Congratulations :)
Some WoW factors
* Glimpse of what the service offers, impressive -> Test Our Service Right Now!
Some observations
1. First look at the website, gives me a feel of the parked domain website
2. The website needs some rehaul to improve the looks, you don't need to build it from scratch. There are website templates which can be bought for minimal fee and you can build on top of it. Or there are open source website templates that can give you a start and build it using that.
3. Product snapshot is blurry, can use some other image which is of decent resolution
4. Keep the hero section simple with clear messaging and call to action. As of now it has too much text on the hero section
5. Sign up free can be changed to sign up/get started because you have highlighted about the 100 free verifications in the CTA in hero section
6. Talk about how your service benefits the customers by talking about their pain points. Probably things related to domain reputation when the users send emails to the unverified addresses, etc, etc. Rather than how your product works if you talk about what all pain points it solves to the customers will be a more effective to motivate them
hope this helps!
Thank you so much! Very helpful!
@iamoskvin Glad you find it useful! Happy to help. Also, I wanted to give you some advice on founder-led growth for your initial growth and not rely too much on ad campaigns but realized this post may not be right place. If you would like to know more, you can drop me a message on linkedin/twitter
Agree with guys below that the UI looks boring.
I don't know a single successful startup that started with running google ads, but know many that scaled through 1-1 sales at the start. Your first 20 paying users are gonna be super personal outreach. Can help you with these, let's connect on twitter.
Thank you, Denis! I get your point. Thank you for your offer of assistance. I will contact you.
Hey Ilya! Twan mentioned your landing page could use some improvements to make it look more modern and trustworthy, and I agree with that - but I've also seen a bunch of similar landing pages and websites that converted okay.
Who are your Google Ads targeted to? Is it possible that people just use you for that one-off service that's free to them?
Are you using email marketing or any kind of nurturing sequences to encourage people to use Null Bounce again?
Is your product easy to use for marketers? I see that one of your pages is Documentation. You have an API which is great! A nice thing you could do for your customers is to write a tutorial on how to integrate your API with a tool like Zapier so they can check the validity of email addresses as they sign up for their forms. That's what most marketers do if they don't have dedicated tech resources.
Regarding the landing page itself, a few things I would do:
*Display the GDPR logo below the hero, as well as some other security certificates. Anything pertinent to email should work. This is to display trustworthiness. For example, websites sometimes display their anti-virus tool certificates. It's a psychological thing.
*Your website title tag just says 'website' - that might look off in terms of trustworthiness.
*In general, people want to make sure their email lists won't be misused by a tool like yours. Can you include more copy on how you prevent that? For example, if you don't store their lists on your servers, definitely mention that.
*As a copywriter, I'd also include a section on 'how you can use NullBounce' with potential use cases like mass-checks, as well as email address checking as they come in (because you have an API).
I'd definitely love to learn more about your audience and your Google Ads setup. It seems a bit strange that you're not getting paid conversions.
Lana, thank you so much for such detailed feedback!
And all your suggestions are greate, I will try to implement their.
I don't use any email marketing. Just one welcome email. Email sequences are in my plans but I hoped to see some basic conversion level without their:)
Regarding Google Ads setup. It very basic for now too. I just crete one search campaign (only google search page) with keywords like "email validation", "check if email exists", "email verifier" and so on. And, of course, a list of negative keywords.
Happy to help!
I'd definitely recommend using an email sequence, for example, 7 days after they use up their free trial credits, to remind them of your product. Chances are, they might forget if they don't create a habit of using it.
Regarding your Google Ads, I'm not a Google Ads expert, but it might be worth adding 'real-time email validation' and 'real-time email validation API' (if you offer real-time validation) and some other keywords that people in agencies (and others who are more likely to use you regularly) to your keyword list. Right now, the three you mentioned are pretty generic and they are probably used by SMBs and individuals who have newsletters.
Thank you again! I will explore keywords deeper and try to find less generic keywords.
The landing page looks a little lifeless and "boring," while a landing page doesn't need to "WOW" a customer all the time, this just doesn't come across as a legit service for me. For example, having a screenshot that is not crips doesn't help.
I think applying a little more love to the overall design and the copy will go a long way in getting more users to sign up for the free trial.
Have a look at this guide. This might help:
https://marketingexamples.com/landing-page/guide
Always happy to help, let me know!
Thank you, Twan!
Agreed, design is not my strong side. I will look at this guide.
If I understand you correctly, weak design and copy make you feel the service unlegit?