My elevator pitch is "I protect companies from the unknown. "
If it sounds ambiguous, it is. The reason is that is designed to have the person ask, "what does that mean?" Opening the door for me to continue the pitch with a series of questions that build need and value. You can learn more at https://toddmoses.com.
Now, please:
I will comment on the first 40 or so too.
Trading in the stock market is nerve-racking. StockAlarm helps thousands of users with reliable & realtime stock market alerts. Our platform will call/text/push you with whatever alerts you set whether it be as simple as a price limit alert or as complicated as detecting positive/negative sentiment from social media.
Worth nothing that the developers who built it are traders who use it on a daily basis 🚀
Very cool idea! I agree with the other comment, shorter is better.
The value prop I'm getting is the notifications - Never miss an opportunity with Stock Alarm, Stock Alarm alerts users in real time so they can spend more time trading, etc...
Wow thank you so much for the feedback, got it!
np!
This comment was deleted 6 years ago
I love the idea. Here are a few thoughts:
Do not start with a statement.
It needs to be much shorter.
You are telling me how not why.
Try to stay away from jargon words like "sentiment".
Do not mention social media.
The point is to generate a wow moment where the listener has to know more.
For example,
"StockAlarm alerts traders to the opportunities available now."
Got it!
Thank you for the feedback, totally agree with you on all points. 🚀
Your welcome
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An elevator pitch is spoken. It is the answer to "what do you do?"
In 3-5 seconds, it should prompt me to ask, "how do you that?" or "tell me more."
Tell me why not what or how.
For example:
"We find opportunities."
Or
"We find remote opportunities."
In the follow-up questions, you can explain how.
Oh nice. Should be the elevator pitch used in the title of the landing page?
I'm not sure where to use this elevator pitch?
The elevator pitch is only for verbal conversation. On your landing page use something similar but without the "we" or "I". It needs to be short and answer the users question of "do I belong here?"
For example,
Hand-Picked remote jobs straight to your inbox.
Training and Using Machine Learning Models. Aasaanai is a Google Sheets Add-on that helps users build, train and use machine learning models without writing a line of code.
All inside Google Sheets.
Nice idea. I would use that product.
Remember that an elevator pitch is spoken. It is what you say in response to "what do you do?"
For example,
"Aasaanai provides point-and-click access to machine learning models."
or something like,
"Aasaanai gives machine learning to everyone."
What we are looking for is a means to prompt the other person to ask, "how do you do that" or "tell me more".
Makes total sense! Thanks for the feedback.
What about - Aasaanai provides no coding access to Machine Learning models
Much better.
Get more views on your YouTube videos. Test your thumbnails with hundreds of people in minutes. Use better thumbnails so your videos get the views they deserve.
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It is clear. However, not very conversational. What you want is something that prompts people to want to know more. An elevator pitch is how you respond to, "what do you do?"
It should be a few seconds in length, have a wow factor, and entice me to want more.
For example,
"We increase views of YouTube videos."
What is not important yet. You can get into that during the conversation. This one-liner needs to say why.
Hi @ToddInsights. Your pitch is indeed little bit mysterious and encourage to click on just out of curiosity.
That's not a bad thing in general, but in my opinion not many people who click out of curiosity suddenly happen to have problem you are solving. This could work for product which awakes desire to own it after you see it, but does not work much for "problem solving" products IMO.
Because people usually search for solution when they have a specific problem I would clearly put my pitch as a solution for the problem. So the potential customers can find me easily when they need me (when they have a specific problem)
And if I understand your business correctly then I would go for something like: "Overwhelmed by running business? I'm Garry Kasparov of business strategies."
Hope at least something helps. Wish you luck.
And more thing. Word "Obtain" on your page is feeling too unnatural and distant from causal conversation.
Thank you. I am in the midst of clarifying myself. That is what prompted this post. Great feedback.
The thing to remember is that the elevator pitch is spoken. It is not normally associated with a link. Instead, I want people to say, "how do you do that?" or "tell me more."
I'm having trouble with a good slogan. It basically solves the problem of waiting for money to be transferred to your bank account. We hope to do the instant transactions from customer's payments to business bank accounts.
Link: https://azhantest18.pythonanywhere.com/
An elevator pitch is not a slogan. It is the spoken response to "what do you do?" This needs to be in a way that makes me ask, "how do you do that?"
For example:
"I make it faster for you to get paid"
Brim: The fastest, cheapest way to get a mobile ordering solution that integrates with your Square shop or restaurant.
Sounds good but it does not answer "what do you do?" The elevator pitch is spoken and should begin with I, we, or product name. It should cause me to ask, "how do you do that?"
For example:
"I provide instant access to mobile commerce"
Planning to create a newsletter writing how companies can learn and benefit from their pre-internet era counterparts. Just wrote my second article
If I were to ask you, "what do you do?" How would you respond? This is the elevator pitch. Not what or how but why. Something that makes me want to say, "how do you do that?"
For example,
"I provide business wisdom to internet founders."
Yes, sure thing, like your example. I need an answer to elevator pitch. "Pre-internet era businesses wisdom to modern founders"
"Need a simple lab sample tracker?"
You are asking me a question, not saying what it is you do. The elevator pitch needs to make me curious to know more.
Start with the benefit, not the what or how.
For example, if you make lab samples easier to track:
"We provide a faster way to track lab samples."
Thanks for the advice.
"We provide the simplest way to track lab samples".
"Highest quality developer resume in less than 5 minutes.
Sync your account. Choose a great looking design and download your resume! That easy!" - Byte Vitae
Love the name.
If I ask what you do, you would reply, "Highest quality developer resume in less than 5 minutes."? Remember, this is suppose to be a conversation starter. Something to grab interest and solicit additional questions.
A few ideas:
It is a bit long.
"Sync your account" does not give me the wow factor.
"Choose a great looking design" is more of what not why.
"That easy!" is not needed. Imply that it is easy, do not say it.
For example,
"We build job landing resumes for developers in 5 minutes or less."
Thank you very much Todd, that is some seriously good advice!
Your welcome.
Read wherever, whenever.
Very good pitch. I clicked on the link and got a security error.
Thanks for letting me know! 👍
Short and sweet. However, it does not give me the desire to know more.
A few suggestions:
Tell me what your app does in terms of value prop.
"Read wherever, whenever" makes me think of Amazon Kindle. I think you have more to offer.
Why is your bookmark better than Google Chrome or Safari? Tell me that in a few words.
What you need is a conversation starter. For example:
"We provide a personal catalog of the web."
NOTE: Your website SSL certificate has an issue and will not let me view the website. It says the certificate is for lukaspapay.com.
Thank you for your suggestions man! I really appreciate it 😊
And thanks also for the heads up about certificate.
Your welcome.
We break SEO down into 3 simple steps: optimize your website, find ranking opportunities, report on what works and throw out the rest.
Not bad. However, when I hear SEO, I think, "got that covered." It is a conversation stopper.
Instead, come up with something that says here is what I do and this is why you need it. All within 2 to 3 seconds of speech.
A few thoughts:
Stay away from words like "break".
The phrase "3 simple steps" is boring in conversation. This needs to be an auditory message. Save that for the website copy.
I like the term "find ranking opportunities". Perhaps focus on that.
For example:
"We discover ranking opportunities for struggling websites."
Based on your niche, it could be dentist websites, startup websites, saas websites, etc... What you must have is a way to prompt the listener to ask, "how do you do that?"
Super helpful thanks!
Good point - SEO can be a bit of an esoteric subject, what most people really care about is traffic/rank (but mainly traffic), this is helpful
Your welcome
Keep your projects on track, identify productivity bottlenecks and streamline your freelance workflows.
Link - https://www.asmi.io
A few ideas:
Tell me what you do, not what I should do.
Remove words such as bottlenecks and streamline as these are overused - causing the listener to lose focus.
You want it to be interesting while projecting value.
For example:
"We help freelancers accomplish more with less effort."
Thank you so much Todd. I'll work on it.
Your Welcome
If I may ask, currently, our title is
Do more with time tracking, which I'm changing toAsmi helps you do more with time trackingbased on your advice. It is first and foremost a time tracking tool, so I want to clarify that in the title.The elevator pitch that I wrote here is our sub title currently. Basically I want to write about the benefits/outcomes of using our app. So is this still ok to keep it this way or should I still try to work on
Tell me what you do, not what I should do?You are on the right track. The subheading is different than the elevator pitch. For one, it is read and not spoken. However, you need to focus on the "why" over the "what".
Give me the benefit quickly. Otherwise, I think, "time tracking", I already have that on my phone (or CRM or calendar).
"Do more with time tracking" is not helpful. I do not want to do more with time tracking. I want to have more time or an easier time or get things done with less hassle.
For example,
"Accomplish more in less time"
Ok. Thank you Todd. I'll work on this.
Your welcome.
Save time organizing multiple projects
https://www.simpletasking.com/
A few ideas:
Tell me what you do. It is not a tagline but a conversation starter.
It is not very interesting and does not prompt for more questions.
Instead, something like:
"We untangle leaders from multiple projects."
The point is to say this is what we do and have them reply, "tell me more."
Thank you, this is the new design, please let me know what you think: https://i.ibb.co/JxkJs9m/image.png
I like the concept but outside of the elevator pitch (which is spoken) try to not use We or I. Focus on the user perspective.
Simpletasking
Multiple Projects. Less Time.
I don't like the comma there, how do you feel about: "Multiple projects in less time."
Thank you again Todd, your help is very helpful.
Sounds good.
Build, create and optimise your website.
Link: https://versoly.com/
You are on the right track. Here are my thoughts:
"Build" and "Create" essential is the same.
"your website," says that the user already has a website.
On your website, you explain, "Create beautiful websites that convert. No developers. No code." Since "No code" and "No developers" essentially means the same. What you are hinting at is that you help SaaS founders build a community. However, that is not said anywhere.
Why not something along the lines of:
"We provide no code websites that build communities."
This comment was deleted 4 years ago
Thanks for sharing. A few suggestions:
Too long. It needs to say here is what I do and here is why it matters in a few seconds.
Do not start with a statement. Begin with what you do.
Remove the buzz words such as "cognitive psychology". Unless you are a Psychologist, these types of phrases make people question the value.
Do not give blank "Users claim" statements. Later in the conversation, you can explain customer feedback. Not in the pitch.
What you want is something that makes the listener say, "tell me more."
Perhaps something like:
"We provide brain hacks that reduce procrastination."
This comment was deleted 4 years ago
Your Welcome
This comment was deleted 3 years ago
Thank you for sharing. A few thoughts:
Do you need to say "static websites"? Will it work for a non-static site too? Either way, it is probably implied that people with static websites would be the target audience.
"Capture email, feedback, and other details" seems to be confusing. Why do I need to capture email? What am I capturing it for? Is there a better way to say that?
What I am getting at is the value of "without writing backend code". Would saying something like "drop-in" work instead?
For example, "We provide drop-in website components that give user insights."
This comment was deleted 3 years ago
Sounds good.