What is your favorite channel for growth?
So I am trying to understand what is the best and most effective channel to improve my brand awareness. I would say that email marketing + social media marketing are my go-to strategies.
Any tips or options would be highly appreciated. Let's have an informative conversation in the comments section.👇👇
Affiliates.
oh yes. that's a great channel for sure and it's quite underrated for most SaaS companies out there. Nice to point that out. Which platform are you using for your affiliates?
Situation dependent for sure but am a big fan of email marketing! You have control of the audience.
which is your preferred email marketing service if I may ask?
Big fan of HubSpot mainly because it allows me to do a range of marketing actions all within one platform.
Isn't expensive for what it offers? what kind of actions are you seeking out of a platform?
Yeah, it can get pricey as you upgrade the licenses. Mainly using the automation functions within the deal pipeline. You can certainly set this up using MailChimp + Zapier as a cheaper alternative.
To be honest I am using Moosend for my email marketing + landing pages + sign-up forms etc but I will definitely keep that in mind. Thanks for sharing your thoughts with me.
Depends on the audience I'm targeting! We get more quality leads organically!
So are you more into practices like SEO? Any tips on that?
This comment was deleted 5 years ago
I can totally relate to what you're saying. To be honest I think that most businesses have potential customers on every channel. The thing is that as a small business you have to focus primarily on 1-2 channels to grow a customer base.
It's true that most people have a mobile phone at the tip of their fingers thus social media strategies should be probably a number one priority. I think that Seo plays a huge part in your growth too and it's one of those parameters that can help you skyrocket your traffic in the long run. Needs a lot of work but the result might shock you.
Thanks for sharing your thoughts with me. I really believe that this community is full of like-minded people. Be epic, Alex