What is your founding cause?
After a month of hard work, it's a great pleasure to release the podcast "From Kitchen to Cause". The podcast is trying to inspire entrepreneurs to share their cause. Yes, it's more focused on entrepreneurs from the food tech but I think it's relevant to everyone who want to start a business and care about a specific mission.
https://www.fromkitchentocause.online
Have a great weekend, and please give me feedback about the podcast ;-)
Congrats on launching the podcast. And you're right, the "why" is so important. I'm always trying to get my customers to share their "why" with their prospects and clients.
Thanks for your feedback Reuben, I feel that with today situation businesses need to have strong loyal community around them and if they have a strong founding cause it could be a huge help and it makes them antifragile.
I wonder how your customers share their cause, for examples what mediums and channels they feel comfortable to share it?
Usually the keep it locked away in some secret place, like it would be terrible for anyone to know. ;-)