What is your "marketing week/day"?
It seems that the idea of splitting time between product and marketing is becoming more and more spread.
So I'd like to know what you guys do in your marketing day/week, like what tasks and activities do you do?
Personally, I have very little idea on what to actually do...
I write. I do outreach (a lot). I keep testing new ideas (because you never know which channel will start working).
Once I find something that works, I spend 80% of the time on it and 20% testing new things.
That's a pretty great and effective idea. Trial and error has always been! :)
I don't have one yet for pingparrot.io. And it shows. My plans for marketing are:
Nice product, like that how it helps startups build the right stuff. Your message is to the point. I assume you're under 5 users now, consider making first 20 sales in one-on-one chats. Can help you with those, just DM me
Sounds good, but in detail how/what are you doing?
How are you finding people to talk to? how are you approaching them?
I generally dedicate my 50% towards the activity thats working for me. Rest I divide it in 2 parts : 25% in researching and 25% on link outreach.
What do you intend by link outreach?
For ktool.io, I've spent almost 100% on Twitter.
— People tweeting their newly bought Kindle: I congratulate them. If they have questions, I try my best to answer
— Some big accounts tweeting their new blog post or newsletter issue: I reply with a well-prepared link of their content on a Kindle. Many people find it useful and started using KTool
— I engage with other Twitter accounts, a lot :D
I guess that's the case for non-technical co-founders. I work on the tech aspect and my two co-founders work on all the non-tech aspects of the business including marketing. They currently go door to door to talk with small businesses and pursue them joining our services. Meanwhile, they run our Instagram page and write relative articles for our website's blog. I'll probably join them by contributing some tech related articles myself!
I spend 20% of my time in personal branding. It is a powerful weapon.
I think it depends on how validated/invested you are in your project already.
That being said, I know it can often feel not like work. I personally think it helps to have a framework to follow. I have been thinking about writing something on this from my marketing experiences at Buffer and ReferralCandy; not sure if anyone is interested?
I am still building out my healthcare related web app for the past 2 months and this is very time consuming, however I still try to spend at least 1-2 hours every week day to make Instagram posts and follow relevant people on Instagram. I have been doing this for about 6 weeks and have collected a few hundred followers, mostly by using hashtags
The moment you start building is the moment you need to start working on your marketing, hell maybe even before writing down one line of code.
By doing marketing/building an audience you also gain access to people to have “customer conversations” with. People that have the pain that you’re trying to solve with your business. So try not to collect just followers, try sliding into their DM’s, why did they start to follow you, can you maybe have a talk (in person or digitally) with them to learn more about their problems and how they are currently solving them.
You will gain so much more knowledge and the confidence that you’re building an MVP or even a first version of your product that people actually want.
Myself I try to write at least one long-form (around 3k words) piece of content every two weeks now that my website is finally live and more than just a landing page. And I used my personal account before, but starting to dip my toes in the water of a fresh Instagram account as well.
I have a Twitter list for my ideal customers I've collected over time. I try to engage in a few tweets, I gather what they're talking about and create content that adds my own take.
So basically your time is spent like this:
Is this right?
Hey Filippo, that's not an easy question as it depends a lot of what stage you are.
If you're launching you should concentrate on building a good landing page (images, copy, CTA,…). And iterate on it by bringing some people on it, measure and optimize.
If you already launched you could start to create content, run ads and build an audience on social media for instance.
I created a community of makers that want to improve their marketing skills (we're 60+), if you want to check it out → https://m4m.so
Hey Filippo, just checked Sturppy and page seemed neat. In order to understand how to scale it, begin with figuring out your ideal customer profile. You can't go anywhere until you select one.
After seeing your product I believe this can be startup founders want to sell their business and aren't keen to hire expensive finance guy. Alternatively these can be growth stage saas who've made couple first hires / passed the early traction stage and want great overview of their numbers.
Can help you make the $0 - $3K MMR leap in 6 months by selling to these, let's connect on twitter.
Selling is everything! I have produced a lot of products so far. But now I'm focused on sales. I do a lot of marketing.
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