What is your tech setup for transactional emails?
I am currently brainstorming which tools I can use for transactional emails. What is your favorite set up?
I would like gather in the sign up the lead and would like to trigger based on time (3 days later etc) or events (user clicked on event) certain emails.
We use Intercom.com . Great from sign up to inbound marketing. Quite a useful tool to build a rapport with your users.
Intercom is nice but the real question is: How much do you pay for it? And is it worth it?
We pay around $20 per month. We discovered it in our preview startup, used it pretty much throughout the entire growth phase to exit. Now on this one, we started again with it from Day 1. In my view, it's a good mix of simplicity and efficiency. Really good to filter your prospects / users with specific tags and/or events, which allow you to trigger various campaigns (mails, tours on platform) etc. iaw actual user journey.
Few limitations though - including for instance limitations in the triggers you can implement. Intercom is 'state-based' not so much 'event-based'. This can cause a bit of headache, but possible to work around.
Btw - I have no affiliation with Intercom. I am just a satisfied user. Because of that I did not benchmark what else exists, but it is probably not the only (good) tool out there - per other comments in this thread!
https://www.mailgun.com is also a good option. It provides everything you need around transactional emails with a generous free tier:
Yes, Mailgun is my go-to place. I also hook up to Firebase Email Extension so I can send a {{handlebars}} email by writing to Firestore.
https://medium.com/better-programming/how-to-send-emails-from-firebase-with-the-trigger-email-extension-27c593ca1157
If you want to trigger emails by events, I can recommend you https://undersend.com - I'm the maker. I will help you with the setup. Let me know if you have any questions.
Super cool, will definitely check it out! @devhulk
Great! I will appreciate any feedback from you :) If you would like to get a discount, write to us on chat :D
I opened this discussion a while ago with a poll (here on IH) and price-comparing table (on my blog).
I'm using sendgrid for the simple reason that the e-mail is delivered. I've had deliverability problems with other services like Mailgun.
I am using Sendgrid
They filter who wants to use their service one by one. They asked about your service and how you'll use it. Unfortunately I was rejected.
Nice, I am looking right now into sendgrid! Do you also use the automation sequences? @sagunsh
Sounds like a perfect usecase for Sidemail.io (disclaimer, I'm a co-founder). Just a heads up, we'll be changing our pricing this week so it's much more friendly for startups.
Will for sure check it out! @pkrupar
Free tier on AWS SES. Simple to set up, performant and currently free for the first 60k emails sent per month for 12 months
Wow quite impressive pricing. But probably UI sucks? :D
I am yet to find a better tool for handling transactional emails for the same price than https://postmarkapp.com/
Hi!
I think you are mixing different things here.
I you want to create an email flow, like the registration one you mention, you can do it with many different Email marketing tools like the one mentioned in this thread.
It's important you can measure results, do A/B test, etc.
On the contrary for a pure transactional email, you don't need any of this services, as they are usually more expensive and give you a lot of functionalities you do not need. For this kind of email (purchase confirmation, webhooks, etc...) a tool like https://postmarkapp.com/ is your best choice.
AWS SES, but you need an other tool to handle bounce/... (like sendy)
Thanks for the hint @Tim12