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What it takes to reach US market from Europe

Today I made my first sales in the US and not a single license but 3!
It took 8 months to finally reach this market but it's not by chance.
I'm pretty sure there are much better ways, but here are the few actions I did to make it happens:

  • Obviously web site and product localized in English is not enough
  • All communication in English (newsletter, Twitter, reddit) didn't help
  • Giveaway for 3 days on mainly US website gave me about 2400 emails
  • Update the product on Black Friday and 30% discount
  • Send an emailing to my 2600 subscribers telling about the new version and the promo

It would be great if you indie hackers could share here how you did to grow your market to different countries.

on November 27, 2020