What killed my first business and what I'll do differently [launch challenge]

Hi, we're Fedor and Catia, and we're helping B2B businesses get a better website so they can attract more relevant leads and increase sales

Here's what killed our first business: even the best product won’t sell if there’s no market demand. And vice versa: even a mediocre product has a chance when the market is great. We’re going to use this insight to our advantage.

Self-service solutions are on the rise. People are more likely to buy a $5,000 course than hire someone for $3,000 to solve the same problem. In our first business, we were selling execution, while our competitors were selling either consultancy or information. We thought execution was our competitive advantage.

It wasn’t. Even the cheapest execution costs at least a couple of grand, and it's a big commitment. If someone can get 10% of the benefit for 10% of the cost by choosing self-service, they’ll choose self-service.

I saw people who didn’t buy our execution services buying courses from our competitors. It was a painful lesson, zero stars, don’t recommend.

What we’ll do differently:

In a gold rush, sell shovels. We’re going to focus on the growing market with a demand for business packaging.

We will create a lot of affordable services that offer 10x labor leverage using GenAI and templates.

How can WebDev be a self-service? You’ll see 😉

Our launch is on the June 20th, and I'll be posting every day.