What makes a great FAQ page?
Do you have any tips? What works or doesn't work for you? Are FAQ pages essential? Probably loads of opinions on FAQ pages, would love to know your thoughts. We've just created one and it took ages and we've no idea if it's going to be well received by our website visitors yet. What do you think? trykno.com/faq
I believe FAQs are totally underrated and under utilised. They can serve many purposes. Most people or companies don’t do them justice. I see FAQ as important seo relevant content, pre-sales support, and answering all the important questions that landing pages and sales people usually do a terrible job of providing clarity around. I’d say go all in on a decent and in depth FAQ. Ask yourself a million questions about your offer and figure out which ones your landing page does not answer clearly. People need confidence and clarity to buy. Why leave that to chance with vague marketing and hand waving of import info.
Also the part about asking yourself a shit-tonne of questions makes sure you have to think about the value prop. And all/as many possible objections to sale as you can. 😑
A FAQ page gotta have the answer to most common problems your users might have using your app.
FAQ pages were made to help your users AND to reduce customer support. If you have a product with thousands of users then customer support gets expensive really quick.
Your email is at the first line of your page, one 'trick' is to put the contact to your customer support at the end of a FAQ making the user scroll down and maybe finding the answer before contacting you
(of course only if customer support gets too big, if you are just starting it's wise to spend your time talking with your users)
FAQ pages are helpful if you get tons of the same question from your users. You can also use your FAQ page for SEO purposes (phrase the questions to match what potential users would look up)
Are FAQ pages essential?
No.
Most of them are bad and/or close to worthless.
Some niches use them more, for example if you marketing to developers they are way more likely to look at it. If you are marketing like an ebook you might get very few views ever.
The original intention and still commonly the recommended use it to build them out of actual frequent questions from customer support.
If you don't get at least 100 support questions a month, you don't have to force yourself to build one.
I don't really get the premise of the product, to me it sounds like a way worse offer, and you'r not even doing a good job on selling it to a niche market.
The usability of email links is way worse than social logins.
If you want to sell it to the privacy focused niche, then you should focus on them, they would understand and appreciate if you word it right.
To me it seem you are trying to market it to a wide audience that would find most of your claims mute.
Do you think someone would submit a ticket asking that, and wanting that answer?
Or better yet, did you ever get such a question at least 3-10 times, answered that and the customer was happy with that answer?..
Like the whitelabelled stuff, I get that your adding kinda marketing features, that has value for you, while you can put it in more prominent places like the package compare, vs the 'Kno branding'...