What marketing strategy should we follow?
Hi everyone!
Recently we launched PeerPull to the main public and is now fully working. the steepest part of the slope is now upon us. Marketing our product.
Will many could use our connector platform to meet new professionals, we believe need to focus on a specific audience and improve their stats o performance when meeting new people on the internet. We have created a Twitter and LinkedIn account, with an informative approach on several articles on how to network more efficiently and also, why do we believe our approach to networking is of great value.
Nevertheless, it seems the platforms is not gaining the virality we need to. What other strategies would you suggest to implement? Do you have previous experience or have lived this on your own shoes?
I assume you mean https://peerpull.com/ and https://twitter.com/PeerPull
So, to be honest, a few tweets (the current count of 50) is not nearly enough to expect any kind of traction. If you want traction on Twitter (or LinkedIn, or wherever), you need to show up every day, connect with people and provide value. It's not just about promoting your product, it's about giving to your potential users/customers.
Also, something that requires people to connect is always going to be a challenge to get off the ground. I would probably consider niching down to reaching out to some subset of people, so that even if it is still a relatively small group of people they may not realise as much because they will find the people they want to connect with.
It's hard to say any more without more information.
Hi, yes! I thought I markdown both words. First time IH!
Since your words, I plan to become more active on twitter indeed. Because of my closest contact, I would probably start niching on young graduates like me that could use this a lot!
Thanks for the kind words again :)