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4 Comments

What matters most for an early stage startup? MRR or Early Adopters or other factors?

Hello everyone,

I'm currently working on an early-stage startup and we are trying to figure out what should be our primary focus at this stage. I've heard different opinions on this, some people say that the most important thing for an early-stage startup is to have early adopters, while others say that we should focus on generating Monthly Recurring Revenue (MRR).

So, I'm curious to know what you guys think. In your opinion, what matters most for an early-stage startup? Is it having a strong base of early adopters or generating MRR? Or do you think there are other factors that are more important than these two?

Please share your views and experiences in the comment section. I would love to hear your thoughts and insights.

Looking forward to the discussion!

on March 25, 2023
  1. 3

    Hi Andy 👋,

    Having a solid base of early adopters is vital for an early-stage startup.

    They can provide valuable feedback on your product, help spread the word about your brand, and serve as your initial customer base.

    However, generating MRR 💰 is crucial as it shows that your product has market demand and can generate revenue.

    It's a balancing act between attracting early adopters and generating revenue.

    In addition to these two factors, having a clear value proposition and a solid team is also crucial for the success of an early-stage startup.

    It would be best if you had a unique offering that solves a problem for your target audience and a team that is passionate, dedicated, and capable of executing the vision.

    Ultimately, the priorities for an early-stage startup may vary based on the industry, market, and specific circumstances.

    It's essential to continually assess and adjust your focus based on what's working and what's not.

    Best of luck with your startup! 🚀

  2. 1

    I think it really depends on the nature of your startup, but having a strong base of early adopters can definitely help in generating MRR down the line. It's important to strike a balance and focus on both aspects, as well as other factors like product-market fit and customer feedback. Hearing from others' experiences is always valuable!

  3. 1

    Depends on your app and bigger picture strategy.

    Two examples:

    • If you want build an strong audience who love the product (be your WOM-ers) and your offering a truely free tier -- then early adopters. e.g. Tally. Early adopters become subscribers relatively easily once experienced repeatable value.
    • If you want to build something that you wish to sell quickly, then MRR e.g. many of the aggregator platforms, solution that challenges a saturated market (Airtable)

    Fun Fact : Overall being nimble. YouTube launched as a dating site first. The 3 dudes offerred $20 for women to post. None did. When they pivotted to allow all types of content, that is when they got their early adopters. Sure they sold it later for billions but their strategy was very clear on early adopters.

  4. 1

    I agree that having early adopters is more important.

    Early adopters can show you what works and what doesn't by showing what resonates with them in your product offerings and your online presence.

    Then these areas can be developed first rather than expanding too much in the early days.