What % of your growth comes from sales?
I often read that 99% of new customers come from sales in the early days of building a company when nobody really knows about you.
However sales isn't discussed anywhere near as much as content marketing, digital advertising, SEO, community building, Twitter, word-of-mouth etc.
What percentage of your customers came from outbound sales?
For example from cold email, cold calls or DMs. Would be interested to know!
It's an interesting question you've raised. While there's no one-size-fits-all answer to it, I can share some insights based on my experience and observations.
In the early days of building a company, sales do play a critical role in acquiring new customers.
This is especially true if you have a niche product or service that isn't well-known yet.
In such cases, you'll likely have to rely on outbound sales efforts like cold emails, calls, and DMs to generate interest and awareness.
However, as your company grows and gains traction, the percentage of customers coming from sales may decrease.
Other channels like content marketing, digital advertising, SEO, and community building can start to have a bigger impact on driving growth.
That being said, the importance of sales never really goes away.
Even if you're getting most of your customers through other channels, having a strong sales team and process can help you close deals more efficiently and effectively.
To answer your question more directly, the percentage of customers that come from outbound sales can vary widely depending on the industry, target audience, and stage of the company.
In some cases, it could be as high as 80-90%, while in others it might be closer to 20-30%.