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18 Comments

What Open Rate and CTR do you see for your Newsletter?

For one of my list 2158 subscribers (I actively clean that list every month ), I get around 40-55% Opens and 13-14 % CTR.

It's in the marketing niche and gets sent out every weekday.

on November 6, 2020
  1. 3

    The Unicorns Feed
    A bi-weekly newsletter for web developers and UI/UX designers discovering new resources and articles about the latest and relevant trends.

    Tuesdays.

    Subscribers: 1235 after cleaning ( it was 1400 )
    Open rate: 40% ( I had deliverabilty issues, on the last issue but now is all good )
    CTR: 25%

    Available 1 sponsor slot and 3 classifieds

    1. 1

      those are some solid number.. congrats

  2. 2

    Mine is Modern Museum.
    A weekly, curated newsletter of the best content to become smarter, bolder, and more resourceful creator.

    Subscribers: 187
    Open Rate: ~ 42%
    CTR: ~ 13%

  3. 2

    My data over the past 90 days:

    • susbcribers: 66
    • open rate: 56,0%
    • CTR: 28.5%
    1. 1

      what's the newsletter about?

      1. 1

        My newsletter is a weekly roundup of practical resources on Google products and related tech.

  4. 2

    We have a list of around 27,000
    We send a weekly newsletter
    Open rate: 12-20%
    CTR: 1.3-2.3%

    1. 1

      that is impressive..how long did it take to grow the list to that number?

      1. 2

        We started working on this on and off 7 years ago, but only within the last 3 years have we been full-time and been able to dedicate more of our time to it.

  5. 2

    For The Slice, after recently cleaning my list, I’m at 54% with a 17% CTR at 967 subscribers.

    1. 1

      your link is broken

      1. 1

        Oh shoot. Link on my page.

  6. 2

    IndieLetters
    Subscribers: 1750
    Open rate: 45%
    CTR: 15%

    P.S Now you can book classified ads in Indie Letters. Book Now

    1. 1

      I recently advertised with your newsletter, good stuff.

  7. 2

    I've recently started a monthly newsletter for splitbee.io, informing customers about new updates.
    The first newsletter had a 42% open rate and 8.5% CTR. :)

  8. 1

    Started last month.

    The Red Notebook: A weekly newsletter on leadership, personal growth, entrepreneurship and productivity. It grew out of the idea to share reflections from my own notes with followers and now I'm slowly building a community of entrepreneurs and business professionals to share their own notes.

    Subscribers: 236
    Open rate: 34% - 45%
    Click rate: 12.5% - 24.7%

    http://notes.notebook.red/