Infinity pools, extravagant dinners, luxurious furniture… going fancy can elevate your lifestyle. But when it comes to email signatures, fancy can work against you.
Even if you deem your signature Pinterest-worthy, does it convey the right message? Does it hit the right mark and leave a lasting impression? Or does it risk taking you further away from your goals, muddling the original intent of your email?
Here are some tips on email signatures and their best practices. Superhuman published a super interesting article here - https://blog.superhuman.com/fancy-email-signatures/?utm_source=indie-hackers&utm_medium=promo-post
Is your email signature working against you?
If you try to get too fancy, the following can happen:
It delegitimizes your professional role or job title.
It doesn't format correctly on all devices.
It turns people off with excessive or flashy graphics.
It makes you look disorganized and chaotic, with excessive images and varying fonts.
⭐Hidden messages in your email signature: what it really says about you⭐
"They're a digital hoarder"
Sometimes too much is, well, too much.
To make an email signature more interesting, some people can go overboard. And it can look like they're trying to cram as much information in one place as possible — which is kind of what a digital hoarder might do.
"They're super into hugging"
I'm a big fan of inspirational quotes (and hugging!), but covering your email signature in a plethora of quotes can give off the wrong vibe, well, unless you're giving away free hugs.
"They moonlight as Mickey Mouse on the weekend"
If your profession is more serious (criminal lawyer) or can even come across as a tad shady (used car salesman), but you're trying to look more approachable and trustworthy, a gushy quote might send the wrong message. It might make you appear out of touch or even somewhat bizarre, the opposite of what you're going for.
"They made their email signature in Paint"
Ah yes, the DIY email signature.
If you're trying to appear professional and successful, but your email signature looks like it was designed in 1995, people might think your business is not successful because you didn't have enough money to hire a professional designer.
⭐The framework for crafting the perfect email signature⭐
At a minimum, include your:
Name
Company name
Professional role
Contact information
Social media links
Logo or professional image
⭐Email signature additions (when you want to get a little bit fancy)⭐
Understated inspirational quotes
Quotes can enhance your email signature as long as they are on-brand and not excessive. They should never be the main focus, but simply strengthen your message and branding.
Minimal promotional links
Adding calls to action in your email signatures can be an easy way to promote your brand or broadcast news or special campaigns.
Include calls to action but be careful not to overdo it. One call to action is enough as long as it's not overwhelming.
And remember:
Don’t get fancy, get faster!